Being A Good Salesperson Can'T Help Knowing Your Products.

Salesmen know their products is a process of self-conscious learning. Many salesmen dismiss enterprises from training, and the sales managers do not speak clearly. They never ask themselves how much they have consciously studied.

Knowing your products is a shortcut to marketing.

In the annual sales work, I found that less than 30% of salesmen (without statistics, based on my own salesperson's conclusions) made their products known.

More salespeople know only a few things. Some know the price and start selling.

It caused the customer to ask three questions and asked for details.

This not only causes customers' suspicion of the product, but also the loss of the company's reputation.

It is also the most important reason for not doing business.

There are many salespeople who do not know the product, mistakenly regard the problems that should appear in the process of using products as quality problems. Because of their ignorance of the products, they do not specify the problems that should be paid attention to in the process of using products.

Quality problems are not caused, especially in the sale of special products.

Maybe someone wants to say that there is no instruction manual?

But what I want to tell you is that an excellent salesperson knows his product as well as himself.

I have seen a VCD selling Chinese induction cooker by a Chinese salesperson in Malaysia. The salesman gave me a detailed explanation, which impressed me deeply. The demonstration of every function of the stove was unforgettable. What you need to pay attention to is that you will not make the same mistake in use.

No wonder friends sigh: in Zhuhai only 980 yuan stove, sold to Malaysia 2000 yuan, in fact, Malaysia's living standard is not high in Zhuhai.

They also sell more than 10 units a day in Zhuhai, but our own salesperson can only sell two or three units a day.

What's the reason?

Apart from our salesmen's lack of passion, they are not familiar with products.

In middle school, we learned "Pao Ding Jie Niu". If our salesmen had the proficiency of Pao Ding, sales would not be a bitter job.

Speaking of this, I suddenly thought of what I said in Sun Tzu's art of War: know yourself and know it, and fight for war.

What is the difference between selling and fighting?

In war, the victor is not the most powerful army, but it must be the army that knows the weakness of the enemy.

The same is true for sales: the best sales person is not necessarily the most competent, but it must know the product's performance best.

In this article, I also want to make a point: the best selling products are not the products with the best quality, but have certain quality assurance in line with the national standards.

There are many shoe factories in Dongguan that make sports shoes for Nike. The price of tens of yuan is ten times higher than that of abroad. I bought a pair of friends in private with my friends in the factory.

Facts have proved that the quality of famous brands is not the best.

So I said: a good salesperson, when joining your company, must have a clear understanding of the product quality of the enterprise, so long as it is qualified products that conform to the national standard, and can not deny the products of a product with poor quality, this is also an important part of salesman's understanding of his products.

Salesmen know their products is a process of self-conscious learning. Many salesmen dismiss enterprises from training, and the sales managers do not speak clearly. They never ask themselves how much they have consciously studied.

This reminds me of the famous medicine Yuqing medicine: three years of decocting medicine, to be apprenticeship to the cabinet, three years apprenticeship to carry hundreds of prescriptions, in order to formally pick up the cabinet.

We can't do that now, but we don't know much about the product's learning.

I hope that salesperson friends, in order to do a good job in product sales, in addition to my previous preparation for sales, it is particularly important to learn and understand their products.