Straight Port Shoes Jump Off Warm Shoes "Besieged City"

Recently, Zhi Bu Town Second Handicraft shoes factory In the showroom, dealers from Guangzhou, Henan, Shaanxi and other places came to see orders. Li Qimin, a dealer from Zhengzhou, Henan, told reporters: "we used to only buy cotton padded shoes in winter in the direction of direct port. shoes Here, you can buy products you want without running around. "

It is learnt that, through technological transformation, transformation and upgrading in recent years, the second handicraft shoe factory has been on the fast track of healthy development. In November of this year, the spring and autumn shoes made of cloth shoes were received 300 thousand pairs of orders.

General manager Fu Hanjun said: "5 years ago, all the warm shoes were hammers with hand hammers. Now we have about 500000 yuan for a set of equipment, and the shoes are also looking good. The sales channels are wider and wider."

Over the years, many of the town of straight port. footwear industry With a pair of warm shoes, the enterprise has laid a market. However, because of its single product, it has been "overshadowed" for a while.

In recent years, the town has been actively adjusting its structure, encouraging enterprises to transform and upgrade, and revitalize the footwear industry. At present, the varieties of shoes have increased from single warm shoes to spring and autumn shoes, foreign trade craft shoes, cold slippers, snow shoes, cloth shoes and so on, each variety has hundreds of styles.

New product development, equipment is the foundation, talent is the key. In order to help shoe enterprises really get out of the "Besieged City" of warm shoes, the town of Shaoxing has declared the establishment of the shoe industry science and technology innovation service center according to local conditions. Relying on the backbone enterprises in the town, it has made great efforts to break through the difficulties of the technological innovation links of the direct port shoe industry, the lack of strength in shoe design, and the inadequacy of market analysis.

Last year, the town will also specially formulate the technical alliance standard of injection shoes and shoes with the Municipal Bureau of quality and technical supervision, and effectively improve the direct port. footwear industry At the same time, it also declared the establishment of small and medium-sized enterprises in the province. footwear industry The entrepreneurial base promotes the development of the town. A shoe factory Gradually forming scale.

Statistics from the Township Industrial Office show that at present, the footwear industry in the town of straight port has decreased from more than 500 to more than 200 now, and the annual production has decreased from about 70000000 pairs in the same period last year to about 60000000 pairs now, but the annual output value has exceeded 1 billion 120 million yuan, up 15% over the same period last year.

Editor: vivi