Nike Has Been Named &Nbsp For Seven Years, Sina Sports Pressure Is Increasing Rapidly.
Sohu sports PK sina sports = Adidas PK Nike. "
This popular language used in sports confrontation at the door has to be changed because of the advertisement of Nike, a famous sporting goods manufacturer.
Recently, when the 2010 World Cup in South Africa was in full swing, some netizens broke the news that Nike, which had been named sina sports for 7 consecutive years (Nike), did not appear in the sina sports Title advertising position.
As the biggest sponsor of sina sports, the withdrawal of Nike also made sina sports ushered in the first year of "streaking" for the first time since 2002. With the collapse of this advertising alliance, the decline of sina sports began to emerge.
7 years of fame
Query the previous database of sina sports channel, starting in December 3, 2002.
Nike
Sina sports began to be named after that. It has been named annually since 2009. Nike has been putting up 7 years of famous advertising in sina sports.
In this regard, some netizens speculated that Nike's "abandon" sina sports or there are two main reasons: first, sina sports users gradually aging, and Nike users do not match; second, Sina's community function is weak, and Nike has increasingly attached importance to the construction of the network community.
According to the sources, Nike has been discussing with other domestic gateways for naming cooperation.
Famous advertising is surpassed by rivals.
As we all know, Sina has been on the sport for many years, and has been in the position of "sports brother" for many years. Losing the support of Nike, the top advertiser, is bound to be affected.
As early as 2006, Sohu sports announced that it had won the exclusive right to report the Beijing 2008 Olympic Games and joined hands with Adidas. These two actions became the killer of Sohu sports against sina sports.
After that,
Nike
The battle with Adidas also runs through the development of sina and Sohu.
Losing the absolute superiority of the Beijing Olympic Games report will undoubtedly damage its brand for sina sports.
In July 15, 2008, Sina, which always dominated by the portal, fell into a passive position. Finally, it had to ally Tencent and NetEase.
At the moment, the world cup such a global event, sina sports has not tens of millions of advertisements, naming the list, this is unthinkable.
Compared with other portals, Tencent sports and Sohu sports have won the title advertisement besides NetEase sports.
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