Qian Jinbo Creates Shoe Luxury Red Dragonfly Luxury Dream Of Empire

In 1972,

There are no two minds.

A few years later, "Qian's children" felt that he was already an adult. He imagined his brother and five elder sisters playing their own fields.

At that time, Nanxi River was no longer tranquil: on the other side of the river, some people in the Qiaotou town made money by making buttons, and then the whole town began to make buttons; on the other side of the river, the fellow townsman who went to Xinjiang as a construction worker also came back.

"They are all put on.

In 1982, Qian Jinbo, 18, finally made his debut. He followed five brother-in-law to Wuhan as a carpenter.

1 hours ferry.

Such sensational sentences do come from Qian Jinbo.

Compared with the entrepreneurs of the same era, he had a temperament of literati.

This temperament is revealed quietly in the development history of the Red Dragonfly enterprise and the marketing slogan of Qian Jinbo repeatedly innovating.

This is the later story.

In 1995, Jin Bo founded a shoemaking plant, the red dragonfly, with the accumulation of years of business competition.

For entrepreneurs, in the 90s of last century, China could be called an era that could not be met. The courage in front of market opportunities is more important than skills.

Besides Qian Jinbo, he has a more distinctive personality.

For example, he will talk to his followers about dreams.

He is likely to be mocked if he talks about his dream and his own shyness today.

But at that time, Qian Jinbo talked with the staff, talked with the local government, and even spread widely on TV.

The more than 500 square meter factory house is rented, which is rather rare in Wenzhou, where business is done.

At that time, Wenzhou enterprises basically had their own factory buildings, and some even built a Cara OK hall inside.

Because leaders come, Pioneer audio is opened, and "strength reflects naturally".

In the past 1995~1999 years, Qian Jin Bo's strategic thinking was focused on how to start the brand, but not on the "facade project" of Wenzhou people.

It was not until 1999 that the Red Dragonfly production base owned its own factory.

Although the hardware is not enough to catch up with the 4300 local peers, Jin Bo is quick to stand out.

For example, the brand name, in the local shoe brand, Jin Bo shouted, "red dragonfly is my childhood playmate, and is destined to accompany my life's dream."

As for packaging, the cost of a shoe box is only 60 Fen. He dares to use the two yuan box, which is known as "gift shoes". A piece of bronzing LOGO is full of "Westernized", and then a more Westernized slogan, "seeking close from distance".

When he founded the red dragonfly, Jin Bo began to run the Red Dragonfly tour with Wenzhou TV station, and talked about the brand dream on television.

TV commercials were launched simultaneously.

In the same year, he spent more than 5000 yuan in the north of Wenzhou's most prosperous ferry, erected a billboard of more than a dozen meters, "blue sky and white clouds, green grass, beautiful red dragonflies, bring you back to nature."

This may be regarded as the first batch of suspense advertisements in China.

But the passers-by was wondering, "what do red dragonflies do? Oh, make shoes."

"Why don't you keep a phone number without spending money?" "yes, the boss is so stupid!"

The "silly" red dragonfly has gradually opened its fame.

Northeast dealers are holding two hundred thousand orders for gold, but Jin Bo refused to accept them.

Because he can't produce so many goods, he can only deliver one carton of goods.

Dealers lie in the guesthouse in the daytime, while listening to the money while eating melon seeds, Jin Bo speaks on TV. He says: "the boss is too cultured, and his speech is poetic.

At the end of 1995, the red dragonfly, founded only 9 months ago, created 30 million yuan output value in the rented workshop, paying 1 million 310 thousand yuan in taxes and making a profit of 1 million 680 thousand yuan.