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Jinjiang'S First Unified Shopping Mall Model Shoe City Foundation

2011/6/14 13:25:00 84

Jinjiang Shoe City Mall

Reporters recently learned that

Jinjiang

The first shoe city, the broken shoe creative shoe city, will be built in June 18th and will be open for trial in August 1st.


It is reported that the creativity of broken hall

Letao

It is the first trading center of unified shopping malls in Jinjiang. It aims to set up an industry resource sharing platform to promote the development of the footwear industry chain, improve the trade problems of factories and enterprises, and accelerate the operation cycle of products.

brand

Breadth effect.

Shoe city will set up 1000 square meters of brand exhibition area, preset 30 international standard booths, which can accommodate nearly 300 customers.


In addition, in the integrated order area, the product zone, accessories area, equipment area and other special zones will be set up separately.

During the trial operation, it is the main way to show the finished shoes.

The cooperative factories can freely arrange reception personnel to arrange contacts and communicate on the spot.

Shoe city will also set up various forms of advertising display platform, such as facade, rest area publications, etc.


"Our goal is to further enhance brand breadth by creating a centralized and specialized trading platform to enable more new brands to grow rapidly."

Broken hall shoe city boss Ye Shuihua told reporters.


Jinjiang as China's "shoe capital", the annual volume of shoe industry orders pactions exceeded 7 billion, but Jinjiang's shoemaking industry chain manufacturers are relatively scattered, lack of a centralized, specialized trading platform.

Because of this, Ye Hua Hua saw tremendous business opportunities.

"Although Jinjiang has spontaneously formed several markets at present, these markets are scattered, and none of them can represent the image of the whole" shoe capital ".

At the same time, with the increasingly fierce market competition, the cost of enhancing brand awareness is increasing, especially for those enterprises that lack experience and opportunity to create brand.

Therefore, I feel that through such a platform, these enterprises can be settled in, and will help these enterprises to become famous through a unified marketing and promotion means.

Ye Shuihua said.


It is understood that at present, the investment of the shoe hall is still underway, and many enterprises have been stationed.

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