There Are Many Loopholes In Wang Jianlin'S Talks.

First of all, Wang Jianlin, in this high-level speech, once again explicitly referred to O2O, so the strategic positioning of Wanda's electricity supplier is O2O.

Of course, O2O is also a large category, there are many forms of play, Wanda electric business in the future will be what kind of play?

First of all, it can be clear that Wang Jianlin is quite tolerant of the newly established Wanda electricity supplier top management team. Although the expectation is high, it also gives enough time and space to trial and error.

During the talks, Wang Jianlin clearly pointed out that the time of the official operation of Wanda's electricity supplier is at the end of 2015. Then, if the new CEO Dong CE is recruited from Wanda electricity supplier, Wang Jianlin will complete the first task for the new team, that is, the time of on-line is at least one and a half years.

This time, for a new company with a certain foundation (the efforts made by Wanda electric team two years ago and the result left behind), it is quite ample.

From Wang Jianlin's speech, we can see that the current business model of Wanda electricity supplier is not very clear, and the overall business plan is still being demonstrated, and has not yet been approved by Wang Jianlin.

Wang Jianlin's comment is: compared with the last report, the image of weakness is more apparent, and it is worth affirming, but there is also a little deviation.

Wang Jianlin said "go away" means that the new Wanda electronic business executive team "consider profit and business mode more, consider the integration of online and offline less."

What Wang Jianlin wants to see is the product development case under the specific online and offline integration, because what he may most care about at this stage is how to integrate and revitalize the four major industries such as commercial real estate, high grade hotel, cultural tourism and chain store that the first time investment reaches 5 billion yuan.

Obviously, Wanda electricity supplier top management team has not given him the answer.

However, this is exactly the most uncomfortable area for professional managers.

If you consider business models and how to make more profits, the boss will say you are not highly qualified and have a long vision. You should consider strategic layout and long-term development.

In fact, there is no perfect countermeasure. In this case, the boss should brush his presence to show his authority.

The main interactive experience is somewhat paradoxical.

Speaking of O2O, Wang Jianlin believes that the real core of O2O is the interaction and experience of consumption.

To this end, he gave several examples to demonstrate how to play O2O interaction and experience.

The first example is seeing a movie. How do I evaluate it? I feel a bit LOW.

It may be that Wang Jianlin has never been to a group buying website to buy movie tickets, especially if he has not used the cat's eye movie APP of the US group and the on-site brush code to get tickets. After all, he is a super billionaire.

He said: for example, watching movies, no O2O, watching movies, queuing up to buy tickets at the scene, the essence of watching movies has not changed, but if we can advance the booking through mobile phones, pick seats and seats, and then come to the spot cell phone ticket check, this will give more interactive services.

It's all right. Unfortunately, these big group buying websites have been playing mature. Now young people are watching movies so much. Even many of their movie tickets are sold through group buying websites such as the US group, the public comment network and Baidu Nuomi.

In fact, much more than movie tickets, Wanda Plaza, a lot of beer and skittles, in fact, many of them have long been cooperating with the major group buying websites.

Wang Jianlin's three other examples are a bit new, but there are many loopholes in it.

The first is to stop at Wanda Plaza. He hopes to be able to automatically indicate whether there are parking spaces, cell phone navigation to locate the parking space quickly, or even to book a parking space.

Wang Jianlin, as a big boss, did not know how many years he had stopped the car himself.

The parking lot in Wanda Plaza is scheduled to take dozens of minutes. It is obvious that the parking space is not enough. If there is not enough parking space, how can it be possible for a person who has not arrived at the scene to book a parking space first and let the customer who has arrived at the garage door not allow him to enter or wait outside?

The second is smart fitting, which has already been done by many APP abroad.

However, all of these games are based on online business, because they can not be tried on the spot, so this method of electronic simulation is used to solve the problem of "fit".

Said: the customer went to a clothing store in Wanda Plaza. "People will know your size and size, and choose the style and size automatically for you."

When customers arrive at a clothing store, you don't let people try it yourself, but you do a cell phone APP simulation fitting, which is not what to pretend to be?

The third example is eating.

Wang Jianlin said, "when you go to a restaurant, you can order online, online, and if the time is too early, you can go shopping. When the queue is approaching, the cell phone will send out a reminder that nothing will be delayed."

However, this reminder service is hard to get right.

Is it 10 minutes ahead of schedule, or 20 minutes ahead? How do you know what floor the customer is wandering around? Do you want to track the location of each user? It is not the restaurant's decision to decide when to leave the restaurant. Do you call 5 ahead or ahead of 2?

Let Wang Jianlin, the richest man, personally put himself in a position to find the pain in the life and consumption of ordinary people. Instead of Wanda's senior executives, the boss has to some extent stifled subordinates' subjective initiative.

In addition to a clear timetable for Wanda's electricity supplier, Wang Jianlin also made a statement to remind Wanda electricity providers not to focus their money on increasing their membership, which is also a relief to the new Wanda electricity supplier management team.

Earlier, Wanda electricity supplier CEO Dong CE said, Wanda electricity supplier next year's membership to more than 100 million, it sounds scary!

However, Wang Jianlin's so-called "increasing the number of members and increasing the strength of the lottery" is probably the face of thousands of practitioners in the e-commerce industry. Wanda is right to be rich.

If we can get the so-called "members" through the big draw, what other difficult business can we do?

As for how to increase the number of members, Wang Jianlin said in his speech: "it is easy to increase the number of members and increase the strength of raffle tickets. 10 sets of houses and 100 cars draw raffle to attract consumers, which may increase 1 hundred million in one month."

Is this a member? Is the membership so defined? It reminds me of the free color TV activities held frequently by Gome and Suning stores in the past few years, and it hasn't been lit yet at 5 in the morning. There is already a long queue at the gate. But when I look at it, I go to the old lady. What is the meaning of this kind of person even if he goes in to register his name, cell phone number or even his ID card number?

Of course, Wang Jianlin also understood this reason, so he also said: "but when the raffle is over, these members become zombie powder. What is the use of such members?"

In addition, Wang Jianlin proposed to Wanda electricity supplier to develop dozens or even hundreds of APP requirements, which is really unthinkable! Wang Jianlin said: "increase product development, research and development dozens of, hundreds of independent intellectual property rights of innovative application software, so that every businessman feels good, willing to use, consumers can also experience in depth, willing to use, so that O2O is successful."

He has the taste of being an expert in his profession.

Finally, Wang Jianlin said, social networking has Tencent, search has Baidu, electricity supplier has Taobao and Jingdong, only O2O has no big platform.

The implication is, of course, Wanda electricity supplier to be the king of the future O2O platform.

However, apart from Wanda's real estate income, Wanda's commercial retail sector does not earn much revenue.

At least the current information is that Wanda's O2O is still turning around the four major industries, Wanda Plaza and Wanda, and is not open to commercial retail and life services in China.

In this case, how can we compete with the US group that has been tens of billions of billions of times a year, and the following popular comments and Baidu Nuomi compete for O2O?