Constructing Real O2O System Clothing Enterprises

Zhang Ruimin, President of Haier group, said that today's enterprises either touch the net or die.

Waiting for death or pformation? There is no choice. Only conform to the trend, early pformation and upgrading.

And now

The mode is almost frayed by the Internet, but people who really know O2O are few and far between, and understand that it really brings it into the industry, and the true value of O2O is more than ever.

How to build O2O?

Before we talk about this topic, do you know the current O2O status of traditional retail chain enterprises in China?

It is understood that clothing, underwear, jewelry and so on.

O2O is still in the blank market.

You will say, "how can it be possible that all of the friends around me are doing O2O, and my own company is also doing O2O."

I can assure you that it is not O2O, do not think that the opening of the public number and WeChat payment is O2O, only to achieve a simple scan code payment function without realizing service synchronization can not be regarded as O2O.

Clothing franchise chain mode if online stores, stocks, members, points exchange, cash coupons, purchase payments, returns, financial settlement and so on, and offline synchronization can not be truly achieved O2O, also can not reflect the value of O2O, play the role of O2O.

What is the reason for this situation?

There are probably three main reasons for the analysis.

1, traditional enterprises lack executives who are familiar with offline operation and Internet thinking.

2, Internet companies do not understand the traditional enterprise marketing mode and system flow.

3, even if traditional enterprises provide ideas, supported by Internet Co, but the development price is high and the risk is large.

Based on the above three reasons, the current status of O2O in the industry is caused.

At present, the so-called O2O system developed by network companies in the market is mostly at the bottom of WeChat sweep code payment technology.

If online and offline do not integrate, the brand will lose competitiveness and will eventually be eliminated by the market.

Haier Zhang Ruimin said that today's enterprises either touch the net or die.

Waiting for death or pformation? We have no choice but to follow the trend.

In the future, O2O will win the world!