Who Will Be The Next Creative Director Of Dior?

In 2015, for many luxury brands, it was a year of chicken and dog blood.

This time, let's talk about Dior, the Old French fashion empire.

Since Raf Simons took office, all previous Dior garments

Both show and Gao Ding fashion show reveal to us that the young designer's new vitality injected into the old fashion empire: whether he was in the last curtain call of Dior or in the fashion show when he was in office, he tried to blend the real and illusory pioneer flavor into the gorgeous lines of Dior, and also bright.

In this luxurious design, I want to find the most modern in the most classical.

However, no matter how he tried to turn the tide, Dior, the sunset of the old fashion empire seemed to be getting closer.

From the old brand positioning of Dior, it has lost its advantages. It is also a Chanel of first-rate luxury goods. It has the power of old Buddha to control, at least in the fashion sharpness, it is more sharp than Dior.

And,

The pricing also deviate somewhat from the brand positioning, showing a little embarrassment: compared with the first-line brand, the price of Dior seems too close to the people, but positioning is luxurious route, which obviously can not meet the psychological needs of the luxury consumer group.

After the departure of genius Raf Simons, how did the Dior2016 spring and autumn two season series really not have much expectation?

However, in terms of its group's performance, Dior's next creative director is still not available, or is not the moment to reveal it.

This is not the first time Dior has met, when John Galliano suddenly left office in 2011, when Bill Gaytten was in danger of leading the design team through six series.

Moreover, in the event of frequent brand change of creative director, Dior can not turn the consumer group's worship of personal worship into a brand awareness in the short term: whether it is John Galliano, who has been reluctant to leave office because of too much vanguard, or the recently released Raf Simons, the impression of Dior has been stereotyped in the classic Princess bag or other classic products, and can not be divorced from the inherent impression.

At the same time, even under the leadership of John Galliano, Dior once returned to its peak. However, it can not stop the deviation of Dior's control over the consumption psychology of the market consumer.