Experts To Tackle Tough Situation For China'S Clothing Industry

In response to the grim situation facing China's clothing industry, Cao Zelin, President of the Chinese Academy of economic research, is here today to recruit Chinese clothing companies.

Under the influence of a series of factors, such as barriers to international textile market, subprime mortgage crisis, weakness of the US dollar, appreciation of RMB and rising price of raw materials, China's clothing industry is facing a grim situation.

Cao Zelin said in the "two 00 eight China Yangtze River Delta Garment Industry Development Summit Forum" held here today that the current environment makes the brand strategy of Chinese clothing industry more and more important. He suggests that Chinese clothing enterprises should establish "Chinese costume culture alliance" and clothing and clothing research institutes, create fine products, and even integrate the costume culture of all nationalities in China and all over the world.

The general manager of Armani China, general manager of Yu Yang, Yang Guanghui, chief executive officer of Shanghai international marketing organization, and Xu Shidong, chairman of Jiangsu Cairns apparel company, pointed out at the forum that China's high-end clothing market is now dominated by imported brands, while the original competitive advantage of Chinese local brands is disappearing. Its future development must rely on fine production and scientific management, and can not be based on low cost and "quality decides brand".

However, these entrepreneurs also admit that because Chinese consumers have "brand awareness" for less than ten years, coupled with the relatively weak capital base of Chinese garment enterprises, it is impossible for China to have a strong worldwide brand in a short time. This requires a nurturing process.