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China International Fashion Week: Promoting Fashion Development

2008/6/23 15:01:00 244

China International Fashion Week: Promoting Fashion Development

Since its inception in 1997, China International Fashion Week has so far experienced more than 420 designer and fashion brand launches, 44 professional competitions and the 11th China Fashion Awards. More than 200 Chinese and foreign designers and more than 220 Chinese and foreign brands have become the fashion focus of Chinese and foreign media and people inside and outside the industry through the stage of China International Fashion Week.   

Fashion reflects the civilization and economic strength of a society. The China International Fashion Week, with the eternal theme of "brand, fashion and innovation", has built a platform and window for the continuous growth and development of Chinese original clothing brands and Chinese local fashion designers, as well as for the international community to pay more attention to China's fashion power. To some extent, China International Fashion Week has contributed greatly to the promotion of Chinese original clothing brands and the creation of local fashion designers.  
Inject thought and soul
One era has its own characteristics, one era has its own clothing culture, and each Fashion Week has its own spiritual connotation. To some extent, Fashion Week is the epitome of fashion of the times. Ten years ago, the demand for food and clothing made China's entire clothing industry not a fashion industry, but a simple garment processing. An organizer of China International Fashion Week said, "Fashion Week brings together some cultural, fashion and brand resources to learn from and exchange with each other. Since the establishment of Fashion Week, brand awareness, fashion awareness and cultural awareness have gradually embedded into the foundation of the clothing industry. The professional release, fashion forum, cultural salon and debate contest of Fashion Week have injected fresh ideological soul into the development of the entire industry. Industrialized mass production can only be woven into fresh things and created its own brand if it is integrated with such thoughts and souls, otherwise it will always be labor-intensive. "  
Brand development is becoming more mature
Looking at the development of Fashion Week in the past decade, we can clearly feel that China's original clothing brands are increasingly mature. The ready to wear release at the Fashion Week is not only a show, nor just a concept play, but also a rational business negotiation. The domestic clothing brand press conference was full of dealers. The designer's works are more fashionable and practical, and closely integrated with the market, making the fashion released on the catwalk completely wearable.  
Moreover, through the platform of Fashion Week, domestic clothing brands have more communication opportunities and their development is more rational. At the beginning of the establishment of Fashion Week, many insiders believed that the brand must be internationalized, focusing on the design style and international standards, while ignoring the extensive and profound clothing culture in China. Today, at the China International Fashion Week, the works we see are not exaggerated and simple grafting as in the past, but the integration of China and the West with an open mind, bringing out the real charm of "Chinese elements", moving people and conquering the world. I believe that in the future, Chinese culture will become the mainstream and Chinese brands will create world fashion. Whether Cai Meiyue's "Bringing China's Original Wedding Dress to the World", Northeast Tiger's "Building China's Luxury Brand", or Oudifen's "Starting the Redevelopment of China's Underwear Culture"... shows that domestic fashion designers are no longer blindly following European fashion, but are rational to look at international integration on the basis of respecting local culture.  
Domestic clothing brands are performing and developing on the stage of Fashion Week, attracting the close attention of the international community. If the international community ignored us before the establishment of Fashion Week, then after the establishment of Fashion Week, the international community began to look up to us. After ten years of development of Fashion Week, the international community is facing us squarely. At the China International Fashion Week in November 2006, international CROSBY Fund and the U.S. Keating Fund signed the OMNIALUO large-scale investment agreement with Chinese fashion designer Luo Zheng. Two international investment companies invested capital in Chinese fashion designer Luo Zheng for the first time, to help her fashion brand enter the international market for development. Chinese designers represented by Luo Zheng attracted close attention from the international community on the stage of China International Fashion Week, and also let Chinese designers walk on the sunshine road to the world.  
Driven by China International Fashion Week, domestic clothing brands are becoming more mature and confident enough to go abroad to show their style on the international stage. "Giffen" participated in Paris Fashion Week, "Kabin" had a wonderful scene in New York Fashion Week, and "Lilang" brand also stepped on the red carpet of Milan Fashion Week... They all won the favor of other international fashion weeks on the platform of China International Fashion Week, won a rare pass, and won the right to speak in international fashion. It also allows us to clearly see the firm pace of Chinese clothing brands entering the world, which also indicates that Chinese clothing brands have begun to climb the ladder to the fashion industry.  
The future of fashion masters is not a dream
During the 10 days of China International Fashion Week, models, stage modeling, clothing, etc. have kept pace with the times, and the level of fashion designers has also improved compared with previous years. The stage of Fashion Week reflects the rapid development track of China's fashion industry, and the growth of China's fashion designers themselves is amazing.  
China International Fashion Week is a very important opportunity for designers to communicate with each other. Only by integrating their personality and style into the brand culture and walking ahead of the trend, can outstanding designers win the favor of consumers. In the fashion week, the fashion design displayed is not simply focusing on the change of a certain part of the clothing, but to convey the visual temperament with cultural sense, and convey a cultural concept and lifestyle. Fashion releases inspire designers not only through? script src=>
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