Spinning And Weaving Industry: The Cold Current Of The Economy And The Upsurge Of Independent Brands

An enterprise is like a cell in an economy. A crisis is the evolution of a strong choice.

Li Guangming, a cotton mill in Wuxi, said: "the more difficult the environment is, the more often we can enhance our ability to resist risks.

To resolve the crisis, we should not rely solely on finding concessions from the government, but studying the market is the best way to improve our internal strength.

"The predecessor of the Wuxi cotton mill is the cotton mill founded by national industrialist Rong Desheng hundred years ago. The greatest wealth accumulated over the past hundred years is indomitable spirit."

Li Guangming, director of the Wuxi cotton mill, said: "the financial turmoil has caused the international market to be flagging. Some enterprises are waiting passively. They no longer send out sales teams and procurement teams. But our factory sends people round to Europe this year to find customers, and the buyers go to Xinjiang to purchase cotton.

Although profits have declined in the first 3 quarters, sales have not decreased, and have become the largest supplier of top yarn enterprises in Europe, and brand influence is expanding.

Li Guangming said that the textile industry has completed a development cycle for about 7-8 years. The current cycle began in 2000. After several years of rapid growth, the textile industry has dropped to a low level. The low and superimposed financial turmoil have made it difficult for textile enterprises.

Since the beginning of this year, Wuxi cotton mill has made efforts to upgrade its level from three aspects.

The first is to pform traditional industries with cutting-edge technology.

This year, the company has completed the construction of the largest compact spinning base in China with 480 thousand spindles of compact spinning capacity.

At present, the fine yarn produced by a workshop in a year is equivalent to 4000 times the distance between the moon and the earth, and the average cotton consumption is only 1/3 of the domestic counterparts.

At the same time, the cotton plant has hired European first-class companies to complete the whole process of information pformation, quality inspection from the past finished product inspection to the current production process quality monitoring.

The second is to improve labor efficiency with advanced management.

Through years of continuous learning and management experience of advanced textile enterprises in the United States, Japan and other places, this year, Wuxi cotton mill has reduced its employment of 10000 spindles to 26 people, which is 1/5 of the average employment level in China.

The third is to actively develop high-end European market.

75% of Wuxi cotton mill's products are exported to Europe, Japan, Japan and South Korea, Southeast Asia and other places. It is one of the earliest textile enterprises to develop the European market. Now it has become the raw material supplier of many famous brands in Italy, and has been listed as one of the top 5 top grade brands in the world by Italy customers.

Since the beginning of this year, Wuxi cotton factory has dispatched more than one group of people to visit European customers, developed a large number of new customers, and entered the Eastern European market at the same time.

"I believe that after the difficulties, the textile industry will usher in their own spring!"

Li Guangming said.

Ma Jianzhong, chairman of Jiangyin Shen Cheng industry Co., Ltd.: "enterprises are like a tree, cultivating new shoots, cutting dead branches, and thriving in a changing environment.

Shen Cheng industry has continuously developed new products that customers need, and products have always been favored. "

Unlike some textile enterprises, the production designers are working overtime in the office building of Jiangyin Shen textile industrial production company.

Ma Jianzhong, chairman of the company, said that the company's products were mainly exported to the United States. In 2007, the company sold 600 million yuan, with a profit of 7%, which was higher than that of the same industry.

In 2008, the export and profit of the US market increased. Judging from the current orders from customers, next year's production is all too busy.

Ma Jianzhong said that the textile industry in our country used to rely on the industrial base advantage to obtain the market, because the domestic cost is far below the foreign cost.

But the open market will bring enough competition. After many years of international competition, the cost advantage of domestic enterprises is not obvious.

At this point, it is necessary to expand the value space of products and lay a good foundation for market and R & D, which is like cultivating new branches for the big tree of the enterprise.

Shen Cheng industries used to entrust traders in Taiwan, Hongkong, Malaysia and other places to do sales without their own brands, which accounted for 20%-30% of the cost of enterprises. In the past, commissioned by scientific research institutions to do R & D, also accounted for part of the cost.

In recent years, by cultivating their own international marketing team and R & D team, they have not only saved the cost, but also won the initiative of the market and made their own brand.

The annual R & D expenses of enterprises account for 3% of sales, while the average level of domestic textile industry is only 0.2%-0.3%.

Today, the fabric brand of Shing Cheng has already gained considerable international popularity, has its own intellectual property system, and has certain pricing power in the international market.

Many large international retailers such as WAL-MART now specify the fabric for Shen Cheng industry.

"When the financial crisis is coming, foreign customers are also unhappy.

At this time, enterprises can only provide production value is not enough, but also to provide customers with service value and R & D value, Shing Cheng is precisely because of the development of a variety of values to meet customer needs, products will still be favored in the crisis.

Ma Jianzhong said.

Qian Yuebao, chairman of dream orchid group: "the wider the technological field of an enterprise, the more products it can produce, the more customers will be satisfied.

The east side is not bright in the west, and the financial crisis can not destroy all products, so at least part of our business will be profitable.

"First of all, we must learn to be a man" in business: This is what Qian Yuebao, chairman of Meng Lan group, is always saying.

No matter how the market changes, Qian Yue Bao always regards adhering to quality first as the foundation of starting a career.

Even the production of popular products for low-income families is strictly controlled from the selection of fabrics, filling materials, process production and packaging.

The dream orchid group is unswervingly taking the road of independent innovation to adopt the world's leading level of new equipment, new technology, new technology and new surface.