Jinjiang Shoe Enterprises Seek New Competition Pattern With Their Specialties

The International Basketball Federation (FIBA) has signed a strategic cooperation agreement with PEAK recently. PEAK has become a sports brand partner of FIBA in Asia.

　　据悉，签约仪式是在武汉举行的“匹克2009年秋季订货会”上完成的。2008年底，匹克签下包括火箭队的两位悍将罗恩·阿泰斯特和迪肯贝·穆托姆博等7位NBA球星。

After 3 months, PEAK's international journey has worked hard, and has entered into a strategic partnership with the most influential FIBA in the world, and is committed to developing events and joint commodity brands in Asia.

It is reported that in order to carry out effective commercial development in the Chinese market, FIBA has made many considerations to the Chinese sports brands. Based on the friendly cooperation between FIBA and PEAK, there have been "Stankovic Cup" and "diamond cup" competitions. The two sides have established a considerable trust foundation. PEAK has been the first choice of cooperative brands. Its official representatives have come to China for many times to frequent contact with PEAK general manager Xu Zhihua, and finally reached the strategic cooperation between the two sides.

Xu Zhihua said: "now has reached the NBA harvest season, in the context of the financial crisis, more consumers will have higher demand for price performance, and this is the best opportunity for us to enter the international market."

According to information, PEAK launched its first generation of "Kidd generation" boots for the first time in Wuhan at the order meeting, which will become the flagship product of PEAK brand in 2009. Consumers will be able to see the Seiko and fine design boots at the end of April.

Editor in chief: Xu Qiyun