Recently, Fujian Leather Industry Wants To Integrate Guangdong'S Sales Channels.

    福建皮革六成销往广东

According to Chen Ronghui, President of Quanzhou Leather Industry Association, "Fujian now owns about one thousand leather making enterprises, mainly producing casual leather and two layers of leather, with an annual output value of 15 billion yuan.

In addition to supplying local shoe factories, our main market is in Guangdong, with about 60% leather sold to Guangdong. "

The professional market of leather in Guangdong is relatively scattered, and has been distributed in Guangzhou, Dongguan and Shenzhen. But the most concentrated and largest selling products in Guangzhou, Dongguan and Shenzhen leather market are all pferred from Guangzhou.

To understand the sales situation of Fujian leather in Guangdong, we must look at the Guangzhou market.

There are 15 specialized leather shoe materials trading markets around the west side of Guangzhou Railway Station. The leather market mainly comes from Wenzhou, Henan, Hebei, Fujian, Shandong, Guangdong, Hongkong, and other imported leather.

With the improvement of environmental protection in Wenzhou, the tax reform in Henan and Hebei, and the increasingly stringent environmental protection policy, the supply of the three main leather processing bases to the Guangzhou market is declining, while the supply of Fujian leather is increasing.

Guangzhou Li Hong leather industry is a leather enterprise mainly engaged in men's calf leather. Lin Zhiqiang, manager of Li Hong leather industry, said: "the leather products operated by the company before 2008 mainly come from Henan, Shandong and Guangdong. Since last year, we introduced Fujian leather, though the time is relatively short, but the growth of Fujian leather is obvious."

Why can Fujian leather quickly occupy the Guangzhou market?

According to the author's investigation, the main reason is that Fujian leather has mainly processed foreign leather products in recent years, and sales have adopted a strategy of low volume.

At the same time, due to the rising cost of shoemaking in recent years, shoe factories in Guangdong are trying to reduce costs. This makes the Fujian leather, the price dominant, rapidly open the market in Guangzhou, and its share is growing.

    代理成主要销售模式

It is understood that Fujian leather enterprises in Guangdong market has not yet set up branches or offices, mainly take the agent sales system.

"Every season's shoe styles and patterns are constantly changing, and the shoe factory's demand for shoe upper leather is also diversified. The leather produced by the leather factory is relatively stable, and it is impossible for all kinds of products to meet the diversified needs of the shoe factory."

Leehom leather manager Lin said.

Dongguan is the residence of Taiwan funded shoe factories, and its products are mainly exported. The largest factory worker in Dongguan is 80 thousand.

Taiwan funded shoe factory has its own supply system. It is difficult for leather factories in Wenzhou, Fujian, Henan and Hebei to establish business relations with Taiwan shoe factories.

Besides Dongguan, shoe factories in Shenzhen, Guangzhou, Heshan, Zhongshan and Foshan are generally small and medium-sized factories.

This situation of small factories and small factories determines that leather dealers in Guangdong are suitable for dealers.

In doing so, profits may not be made direct, but more secure.

    直销体系开始建立

Affected by the economic crisis, the leather industry of Fujian began to walk out of the south of Fujian and find business opportunities in the market.

Before 2008, the footwear industry was in a period of rapid development. However, due to environmental restrictions, leather production in Henan, Hebei, Wenzhou and other places was affected, which undoubtedly gave Fujian leather industry a chance of rapid development.

At that time, dealers took the initiative to place orders, some even cash for goods, and leather factories holding the idea that "wine is not afraid of alley", and they are not afraid of leather sales.

Since the end of last year, the footwear industry has been seriously affected by the financial crisis. Guangdong's shoe export market has seen a significant decline in Russia's export market, and the European and American market has also shrunk dramatically. This has made Fujian leather enterprises panic, and many enterprises have also launched the idea of going out to find markets.

The shoe industry is in the doldrums, and the biggest seller is the leather dealer.

According to the author's understanding, in the first half of this year, most of the leather goods stalls of Zhexi Road shoes city were in a state of loss.

In order to ensure stable profits and quick return of funds, the leather stall usually takes cash pactions. Large orders need to be ordered, rather than idle.

"Now the market is not very prosperous. We visited Guangzhou this time. First, the need for industry exchanges between the two places. Two is to take this opportunity to find business opportunities.

We bought a stall in the 11 floor of the famous business world in Guangzhou, and strive to open in August, which is mainly responsible for the company's direct selling business in Guangdong factory.

Miss Li, director of Guangzhou branch of Xingye Leather Industry Co., Ltd.

Chen Ronghui, chairman of Feng an leather industry, is also looking for a suitable office building in Guangzhou in order to further develop Guangdong's business.

In short, with the increasing share of Fujian leather in the Guangdong market and the great changes in Guangdong shoe market, it is necessary for Fujian leather enterprises to adjust their marketing strategy in time. But in the process, we should pay attention to how the enterprises maintain and balance the original sales network relationship, which is very important for enterprises to develop the market.