Garment Enterprises Focus On Marketing

　　3月28日，雅戈尔集团董事长李如成表示：“雅戈尔在今年将推出五个子品牌，改变靠单一品牌的局面。”同时，七匹狼也开始放弃以往的国际体育明星，转而邀请国内明星代言。

Just when domestic car companies sought overseas acquisitions, garment companies took back their outward steps.

Most garment and textile enterprises went through the depression of financial crisis and began looking for a way out in 2010.

Li Rucheng made calculations: in 2009, YOUNGOR produced 60 million garments, 50 million of which were exported, and 10 million were domestic sales.

But in terms of profits, the two are flat.

　　而面对五倍于出口的利润，雅戈尔一般的服装企业决心深耕本土市场。“去年5月，李如成开始抓服装板块。他已经10年没有管理过服装业务。”雅戈尔服装控股公司董事陈志高表示，在雅戈尔赖的服装、地产、金融投资三驾马车中，李如成选择了发力老本行。

　　2009年，雅戈尔纺织服装业务实现营业收入6.9亿元，净利润4449万元，利润率为6.5%。其中海外市场销售下滑了3.43%，但国内销售却上涨18.64%，占全部销售额的三分之一。

　　工信部最新统计显示，今年1月份全国服装零售额比上月增长10.5%，已经是2009年10月份以来连续四个月增长。不过，通货膨胀的压力给服装业复苏带来阴影。七匹狼董事长周少雄表示，人力成本的上升给企业的订单带来很大压力，下半年我们的中高端产品售价将上调10%，以应对成本增加的压力。

Facing internationalization,

Enterprises are becoming more rational, and the introduction of foreign brands has become a more attractive option than takeovers.

Li Rucheng disclosed that when the financial crisis was the most serious, many international investment banks found YOUNGOR to promote foreign brands, including BOSS and other first-line brands seeking acquisitions.

Tian Qi Ming said that our market strategy and network layout are all in line with the international standards, but the products are not sold abroad. Several foreign brands want to enter China through our foreign brands, and foreign brands attach great importance to domestic channel operators.