How Can Enterprises Pform Their Shoes Under Low Profit?

In the increasingly fierce market environment of the shoe market, in the light of the small profits of the footwear industry, Taizhou Po lett Shoes Co., Ltd., known as the first joint-stock enterprise in China, turned its development from the ground to the heavens. In 2006, the capital injection of 60 million yuan was set up in 2006.

　　按理，王伟兵应该高兴才是。他领导的浙江宝利特新能源股份有限公司，作为温岭市唯一从事光伏发电系统研发的高新技术企业，今年以来的表现可谓抢眼：一季度销售额6000万元，生产订单已经排到6月份，预计二季度的销售会更好。但王伟兵忧心忡忡。

　　现在，王伟兵手下400多员工和母公司台州宝利特鞋业有限公司3800名工人创造的产值不相上下。后者可是全国首家股份合作制企业，一天能生产6万只PU鞋，出口到140多个国家，销量全球第一。

Entering the plant area of the New Energy Company, only 6 street lamps on the main side of the road are rotating blades in the spring breeze. This is the solar and complementary solar street lamps independently designed and installed by Bao lett. On the top of the office building, we can see that the solar photovoltaic power stations that are incorporated into the national golden sun project are being installed, and the annual electricity output is expected to be 390 thousand degrees, which can solve the power consumption of about 1/4 of the total.

Last year, there was another scene: the workshop was basically shut down, and the workers were all on vacation.

However, Wang Weibing was too late to be complacent.

"We have to watch the market for dinner!"

Wang Weibing cautiously told reporters, "now the profit margins are getting thinner and thinner, mainly because of the exchange rate risk brought by the sharp fall of the euro, and the price of raw materials is still rising, and the price of orders has fallen."

Wang Weibing sees clearly the huge increase in orders, which is mainly influenced by Germany's reduction of local solar power subsidies.

Following Spain and France, Germany became the third country in Europe to declare solar subsidies.

According to its announced plan, the solar roof price repurchase rate will be reduced by 15% in April, and the solar power plant system repurchase rate will be reduced by 25% in July, while the solar power equipment installed before April will enjoy the original subsidy standard.

"What will it be after this last bus has been opened?"

There are many changes in the roller coaster market.

After 5 years of creation, Wang Weibing took several roller coaster trips.

In May 2006, based on "strategic pformation from traditional industries to emerging industries", Taizhou Po lett Shoes Co., Ltd. founded New Energy Company. In the first year, it invested hundreds of millions of yuan to produce all kinds of crystalline silicon solar modules, and Wang Weibing became general manager.

"What we do is mainly large-scale components, solar power plants exported to European countries, and small components, which are suitable for families in Europe and the United States and the Middle East."

Wang Weibing said, these small components are very popular abroad, like European and American countries, with more government subsidies and strong national awareness of environmental protection, the market of household new energy products is quite broad.

"At that time, we saw a brilliant future."

Wang Weibing recalled that according to foreign relevant media and investment bank analysis, from 2005 to 2008, PV industry will grow at a speed of not less than 50% per year, and will enter a new round of growth cycle from 2010 to 2014.

There is no doubt that this will be a feast.

Compared to the labor-intensive footwear industry, the technology and capital intensive photovoltaic industry is obviously more profitable, often with an order of 100 million yuan.

When the company was formally put into production in November, the market suddenly became light because of the change in the subsidy policy of the main exporting countries to new energy products, resulting in the market demand shrinking and directly affecting the processing and manufacturing enterprises in China.

In September 2007, the market became increasingly popular, and the price fluctuation of raw materials increased.

　　从2007年9月到2008年9月，算是过了一段平稳日子。2008年，仅有220名员工的宝利特新能源公司，销售额达到了2.6亿元。然而，好日子戛然而止，国际金融危机的冲击，光伏产品的海外订单一夜间消失，短短数月，原材料价格又跌了三分之二。

It was not until August 2009 that we received the first new order from our regular customers.

There are still many soldiers in the rear. "This roller coaster ride is really thrilling."

Wang Weibing has a painful experience.

Fortunately, there is always a robust parent company to supplement the "grain and grass", while the New Energy Company has not disappeared, but secretly has made efforts to introduce talents from Shanghai Jiaotong University and other universities, the technical team has grown from 5 to 15 people, increased the treatment to the skilled workers, and enhanced the management of the management team; strengthened the construction of the international marketing team; now the marketing headquarters is located in the Jinqiao Business District of Shanghai; half of the marketing personnel have overseas life experiences; this year, they are ready to expand to 20; and continue to invest about 2000000 yuan to complete a series of product certification in the United States, Australia, India and other markets, and plan to invest 130 million yuan in the next 3 years.

"In the long run, the world economy is recovering, and the overall PV demand is increasing." Wang Weibing laughs. "It should be said that the future is bright, but the road is sure to be tortuous."

Another reason why Wang Weibing did not dare to slack off was that he had a lot of pursuits behind him.

As one of the comprehensive demonstration bases for new energy application in Wenling, we are vigorously supporting new energy and energy conservation and environmental protection industries.

In the eastern industrial agglomeration area of Wenling, a new energy industrial park with an area of 2000 mu is being planned, and some well-known new energy enterprises are expected to settle down.

"There are businesses going away and new faces emerging.

The market is changing too fast. "

All this forced Wang Wei to stop.

When the reporter ended his interview, Wang Weibing had already arranged the following work: the French photovoltaic power station investor will take a team of bank executives to investigate, and must arrive at Shanghai to get in contact with each other overnight; talk with a Taiwan enterprise about the foundry work; interview the technical backbone from the colleague; and introduce the formalities of importing new production lines abroad.