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Shishi Independent Children'S Wear Brand Enterprises Show An Upward Trend

2010/4/23 17:35:00 48

"Only by developing new brands through their own R & D level, can enterprises gain a firm foothold in brand building and make great progress."

Recently from Shishi

Children's wear

Enterprises understand that this year, Shishi Ji Ji, Wang Tsai, Xiao Pi Pi and other backbone.

Children's wear

Enterprise adoption

Independent brand

In response to the crisis and foreign trade.

For the domestic market

Remarkable results were achieved.

2009 China

clothing

association

Children's wear

Specialized Committee pointed out in the report that

Independent brand

The growth and development in recent years

Children's wear

Highlights of the industry development and autonomy

Children's wear

Brand has occupied the mainstream of the domestic market.

Shishi City

Spin

clothing

The analysis shows that with the increasing brand superiority of children's clothing industry in Shishi, the proportion of independent children's clothing brands in Shishi has increased.

It is understood that at present, children's clothing enterprises in Shishi are classified as OEM enterprises.

Independent brand

There are two kinds of enterprises. In the past two years, with the increase of brand building efforts, the proportion of independent children's wear brand enterprises in children's clothing industry in Shishi is more than half.

Mr. Huang, an employee in the children's wear industry in Shishi for over 10 years, thinks that the children's clothing industry is an industry.

Independent brand

The development is increasing with the increasing acceptance of brand children's clothing and desire for customers.

At present, the market of independent children's wear brand management has entered a new round of development, and these will also promote the development of children's wear brand management and the prosperity of children's wear market.

In the interview, I learned that the development of children's clothing enterprises

Independent brand

In addition to promoting the development of the industry, there are also great benefits for enterprises. First of all, they have their own brands.

clothing

Enterprises have the initiative and change the situation that OEM enterprises are restricted by brand players.

In addition, the sales profit of brand children's clothing is far higher than that of OEM processing, which will play a great role in promoting the future development of enterprises.

According to Mr. Xu, a brand children's clothing production base in Feng Li children's clothing production base, the independent development and marketing strategy suited to the marketing environment of children's clothing and the marketing strategy with the characteristics of the enterprise can make a firm foothold in the current children's wear market so as to be able to cope with the current threat of children's clothing market. At the same time, the growth of the independent children's wear brand does not mean that as long as children's clothing enterprises create their own brands, they can have a place in the children's clothing market nowadays. Enterprises must constantly strengthen their own construction, constantly plan new marketing strategies, and establish a business philosophy that constantly meets the needs of customers.