Tailor Made Dress

Dior, John Galliano, Chanel, Jean Paul Gaultier, Alexander McQueen, Thierry Mugler and so on are the shining fashion leaders. Their sophisticated customization technology is complicated.

Dior2008 advanced customization in autumn and winter

Although nowadays few of us can access the real Haute Couture, Haute Couture dominated the early twentieth Century before the appearance of ready to wear clothes in 50s.

Today, when fast fashion is in charge, advanced customization still represents the peak of fashion.

Chanel 08 autumn and winter advanced customization

Dior09 advanced custom show

A Haute Couture may have 500 thousand small pearls, each pearl string by hand embroidered workers like Lesage, a long history of ancient workshops.

Or, for example, the neckline of a Gaultier dress decorated with Macaw feathers, or, like, the Yves Saint Laurent evening dress decorated with Picasso's head.

Lesage, a well-known embroidery workshop in the world, was founded in 1868. It still takes almost all Haute Couture embroidery today, and has closely worked with all the great fashion designers. From the father of Fashion Foundation Worth, the queen Vionnet was slanted to the Lagerfeld era of Chanel.

European embroidery technology has been firmly guarded by them.

Elie Saab 08 autumn and winter advanced customization

Now there are many designers in China who are playing the banner of Haute Couture. While they are raising their own, they are fooling consumers and doing tailoring work. The so-called custom dress worn by a famous designer from a certain Spring Festival Gala in the Spring Festival Gala has been revealed as a plagiarism, and the related events have begun.

For example, a tall dress called about three million is decorated with gold, silver and precious stones.

Is that Haute Couture? I'm afraid it's just a jade cloth, but not a Haute Couture, which can only explain the value of these minerals.

The real Haute Couture can only be made of seemingly conventional fabrics such as cotton, wool, silk and linen. Its value lies in the worship of artistic creation and traditional handicraft, and the attentive attention to detail.

The value of Haute Couture is the intangible culture behind Paris's clothing culture over hundreds of years, and the process of inheritance over the past century.

"Haute Couture" was born in 1858. It was registered by the French government in 1945. The French fashion association is responsible for monitoring the quality of "Haute Couture" garments.

Haute Couture must have a studio in Paris.

At the same time, the Haute Couture tailors will be protected by law, from apprenticeship to first level tailor, with a lot of threshold, and the salary standards at each level have clear industry standards.

Just like the sparkling wine produced in the French champagne area can be called "champagne". Once Haute Couture is divorced from Paris, it is hard to be called Haute Couture. Many times, the derivation of a product contains more cultural and historical background. Even in Paris's Haute Couture Fashion Show every year, not every brand is recognized by Paris clothing association, let alone the local culture.

Due to such harsh prerequisites, the development of Haute Couture has become more and more popular today.

By 1997, there were only 18 left. Today, designers are lucky to sell several high fashion items every season.

Because it is hand sewn and can only be tried in gorgeous rooms, nowadays even most rich people do not want to spend half of their apartment on a dress.

Even if advanced customization is unattainable for almost everyone, it still occupies the headlines and columns of the press. Advanced customization is still highly esteemed because it is the treasure place of nourishing new ideas, because it also represents the sparkle of art and fashion. It shows the designer's inspiration from art, music, dance, literature, film, photography and architecture, even if it is the inspiration of current politics.

Art comes from life, and good design also comes from life, carrying history, representing the past and the present, and clothes are not just clothes.

Source: Sina women