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Li Linqin: Let The Wuhan People Wear Summer Skirts In Winter.

2010/6/3 10:39:00 58

Wuhan People Wear Summer Skirts In Winter.


Name: Li Linqin


Age: 39 years old


Status: Wuhan Weiwei dress boss


Native place: Wenzhou


In the cold weather, Li Linqin's Weiwei clothing store sells silk dresses. The two beauty shop assistants are wearing the latest skirt, with a woolen coat or down jacket on top, and stockings with long stockings, a fashion fan in a foreign movie.

The average price of a single piece of clothing in Vivian store is around 1000 yuan. Such a high price is rare in Hanzheng Street, but in just 3 years, Lee Lin Qin has developed forty or fifty stable distributors.


Li Linqin, who lived in Shanghai for many years, liked to stroll around the characteristic foreign trade clothing store. After the 2007 to Han Dynasty, she found that Hanzheng Street had no high quality clothing wholesale. In that year, it opened Weiwei high-grade clothing wholesale shop in the white horse business, and monopolizes the rest of the international brand.


After opening, business has been bad, because a garment is often thousands of yuan, 10 pieces of batch, many dealers do not dare to purchase.

Li Linqin changed to 3 pieces, and business improved.


In November, many clothing stores began selling winter clothes, but Li Linqin sold summer skirts.

Many dealers worry, "is it too cold in winter and summer skirts sell?"


"In foreign countries, winter wear skirts and accessories accessories is the most fashionable dress, I can not change the weather in Wuhan, but it can change the consumption habits of Wuhan people."

Li Linqin and the beauty salesman demonstrated themselves. This fashionable dress slowly attracted some customers.


This way of wearing is popular in Wuhan.

Last winter, shorts and summer skirts were popular, and Li Linqin's business was on fire.

The media concluded that this desalination method can make the summer wear sell from November to October, second every year.


Hanzheng Street clothing owners are most afraid of the new version being plagiarized. They only sell more than ten styles of clothing in one season, but Li Linqin never hides their new models. "There are twenty or thirty new models every day, and each type has a maximum of 5 pieces. If they are sold out, they will not be done, and they will not be affected by plagiarism."


In order to increase the new style, she cooperated with a garment factory in Guangzhou which specializes in processing famous international brands such as Chanel.

She goes to Japan, Hongkong and other places every month to hunt big brands, and send them to factory processing. There are more than 1000 new products in the season.


This year's Spring Festival Gala, Faye Wong's dress was red and red. It was the factory that worked with Li Linqin. When she first got the source of the goods, 5 skirts arrived in Wuhan and she was robbed. When the imitation Faye Wong skirt came on the market, she had already started making other new models.

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