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Temperature Rise + Holidays = Children'S Clothing Sales Promotion Fever

2010/6/5 11:31:00 69

Clothing

"All the children in the shop give colorful bracelet.

consumption

199 yuan for cartoon toys.

In the past few days in June, the sales of children's products in the shopping mall have been higher than a wave. Many clothing operators have indicated that the most promising market for children this year is the children's clothing market.


Rising temperatures will also bring children's clothing to the festival.


It was not only the slow pace of the season but also the sales of clothing. The children's clothing market was also greatly affected.

The biggest influence is children's spring clothes, and the time for the sale of summer wear has been pushed back for more than half a month.

An operator of children's clothing said that in the past years, summer wear was on sale in mid April, but it was not listed in early May this year. During this time, the weather became hot and catching up with June 1 children's day. The potential purchasing power would explode in these 61 days, so this year 61 children's wear sales are excellent.


  

Children's wear

Popular "adult" section


I visited several children's clothing stores in downtown area, and found that many popular adult styles can be found here.

Leopard tops, fishnet socks, LACE SLING vests and small yarn shawl are all in the most obvious position.


According to a salesperson of brand children's clothing, there is a rule for the fashion trend of children's clothing: in general, the style and color of adult clothing this year is the popular fashion of children's clothing for second years.

Like last year's adult summer wear is more popular pink, and this summer most children's clothing brands prefer this color.

In the past two years, children's clothing has begun to grow in the "adult" style.

In 2009, this trend is obvious.

This year, almost all children's clothing styles can find the popular elements of adult clothing.


  

With children

"61" is most popular.


"61" came, the end five is also near, many parents have to take their children to play outside, I saw in the interview, parent-child dress has become the common choice of many parents and children.


A customer who has just bought a parenthood shows that he is willing to wear the same clothes as children, so that playing games with children can better draw the distance between children and children.


I saw in a children's clothing store in Zhengda square, the mother and child clothes, such as coats, skirts, T-shirts and so on, were hung up quite a lot in the spring and summer season. The fabrics include pure cotton, blended fabric, chemical fiber and so on.

According to the businessman, mother daughter clothing is the most popular among parents, and can sell more than 10 sets a day when business is good.

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