Burberry Launched A Global Digital Interactive Clothing Advertising Campaign

Recently, Burberry The company has developed a fully interactive advertisement using innovative technology, so that users can select and control the movement angle to view the characteristics of the product. This dynamic video can transform a 180 degree angle of view to show Burberry's products, so that viewers can enjoy the characteristics of clothing in all directions and from multiple perspectives.

This digital interactive advertisement shows Burberry's new clothes of autumn and winter 2010 series, Burberry British accessories and a series of products, as long as viewers click the icon on the advertisement, they can view the information and details of the products in an all-round way.

This activity not only continues the traditional concept, but also reflects the power of modern science and technology. Through this form, the company can better communicate with consumers and form a good interaction. In such an event, Burberry's official head said that he hoped that any audience would not only see images or models' actions, but also feel the real meaning behind their creativity. This is the most intuitive link to people through science and technology, which will be used in global luxury fashion advertising activities.