Gome Cross Border Attack: Selling Household Appliances &Nbsp; Selling Shoes On Side (2)
Gome's keen involvement in the sports industry is not a sensational event itself, but it has a certain degree.
Symbolic significance
It is an important turning point for prices to slide down.
It is understood that this year's Gome sports plan in Beijing to complete the preliminary commercial layout, the number of shops in 3 to 4.
In 2010, the standardized chain store mode was gradually copied to other cities throughout the country, and strive to open about 100 large stores in the country through 4 years or so.
Whether or not the unique business model and concept of Shopping Mall can be successful? It is still early, and it is still to be done
Different market
The test of time - after all, the Chinese market is complex and diverse, which is different from the markets in Europe, America and other Asian countries.
In terms of brand choice, the answer given by Gome's sharp response is reliable quality, with new products as the main products, and a small part of the off-season discount products.
Gome flagship store
What is the difference between ordinary sports goods stores and ordinary sports goods stores?
In the two storey Gome flagship store, the reporter observed that compared with the old sporting goods retail stores such as Wangfujing, outdoor equipment and equipment occupy a larger space for its stores. This seems to be the difference between Gome and the US.
The twenty-sixth China International Sports Products Fair, which has just concluded in Beijing, has made outdoor equipment an important part of its exhibition.
Does this mean that the Gome has been looking for a new growth point in the terminal market?
Jiang Xiang Bei told reporters that the outdoor industry has been developing in Europe and America for forty or fifty years, while the outdoor industry in China has a history of more than 10 years. But the development speed of the outdoor industry is amazing. More and more consumers are also interested in outdoor products. In order to meet the needs of customers, Gome's sharp move will combine outdoor sports with sports and leisure products to create a fashion sports and leisure professional store.
Moreover, another major feature of Gome flagship store is the increased customer experience area.
Here, customers can feel the benefits of New Technology insoles, try to swing golf, or shoot at the door, or feel the joy of outdoor life and comfort of products in outdoor tents.
Gome's sharp move says that the arrangement of experience zone is to help customers eliminate psychological threshold for some sports. Only after experiencing can we realize the pleasure brought by sports.
On the official website of Gome, we can see that future customers can also do online shopping.
According to the interview, Gome sports online shopping mall is being built. It is expected to be formally launched by the end of June 2010. There is basically no difference between merchandise and physical stores, but it does not exclude the form of exclusive online shopping channels on certain sports categories.
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Gome Cross Border Attack: Selling Household Appliances &Nbsp; Selling Shoes On Side (1)
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