Fashion Show "Inhuman" Security Version

2010/7/26 21:12:00 46

Cameras and videos are not allowed. The mobile phones and cameras of the participants should be confiscated temporarily before admission. The rules set by the fashion show seem a bit "unnatural". The organizers said, "they are afraid of being imitated."

Recently, a brand in Wuhan.

Clothes & Accessories

In Wuchang, the winter show was released. The scene was "guarded": visitors should hand over their cell phones and cameras to the staff before they enter the field, and remind them repeatedly that they are not allowed to take pictures or videos. Even the media reporters invited to do news reports are no exception.

Some people laughed, "this is almost the same as the blockbuster movie blockbuster."

The head of the company has no choice but to say that photography is not a must. Watch out for the outflow of new clothing, grab the market by competitors, and damage the economic interests and brand image of the enterprise.

Insiders revealed yesterday that many brand clothing enterprises in Wuhan are aware of this.

Design

The importance of every year smashed into millions of yuan for R & D design, but some small workshop style clothing enterprises lack brand innovation consciousness, and want to make money by imitation.

This has led some "design first" enterprises to "guard against death" in the new press conference, so as to avoid huge investment failure.

Some clothing companies in Wuhan have begun to upgrade their technology and brand value, for example, exclusive fabrics and internal features.

Design

And so on, even if the designer can imitate the panel design, it can not imitate the core fabric and the interior design part of the garment, and can not copy the brand.