How Can We Manage This Shop Well?

Faced with such a result, Zhen Hongyan felt that she still had room for breakthrough. More than 10 years of sales experience gave her enough courage to refresh sales records.

Wholesale and retail outlets

ALinDa new century store is a joint venture between wholesale and retail.

Muxiyuan new century shopping mall and other shopping malls in Beijing have different operation modes. They are a wholesale and retail professional market.

We should not underestimate the professional market of this Tibetan dragon tiger tiger. Some of the shops, with a floor area of 10 square meters, can create amazing sales.

Zhen Hongyan's daily work is mainly divided into two parts, one is wholesale, the other is retail.

The proportion of wholesale sales in stores is very large, and it is also the focus of Zhen Hongyan's daily work.

She told reporters that they are now facing the franchisee in a cooperative relationship.

Franchisees are more concerned about whether the product is accepted by the market. Therefore, when the salesperson introduces the product, he can not only express his clothes from a perceptual point of view, but also tell the franchisee what type is the most popular feature, color system, collocation and so on this year, so that it can facilitate franchisees to choose.

When it is introduced, customers should be encouraged to try their best. If the funds are allowed, they should try more. Even if they are few, they should strive to make the storefront more abundant.

Zhen Hongyan explains that whether it's a bulk or a brand, the key is image.

Only by doing the image well can we achieve better results.

The display of the overall storefront will attract many customers.

Whether customers buy or not, shops should let him impress your brand.

Only in this way can we take a place in today's competition.

The experience presented to others is the result of many years of operation at the end of Zhen Hong Yan. She is more interested in creating her own shop. She said, "if the atmosphere of the storefront is done well, customers will naturally enter the shop."

How to create atmosphere?

Zhen Hongyan said that there are several points to create a storefront atmosphere.

The first is the mental outlook of the staff.

You can relax a little when there are no people in the shop.

But once the store has customers, whether they want to buy or want to go shopping, the shop assistants must be energetic.

Calling guests is essential.

In this way, a respectful and friendly atmosphere can be immediately reflected.

Secondly, at the time of "opening", no matter how many customers there are in the store, as long as they finish the sale, they have to speak loudly to their colleagues that the customer has taken several clothes so that everyone can share the good information.

The sale of loud "flaunting" is not only for colleagues, but also for customers, because this way can make customers feel that the shops are very popular and can make a good impression on the shops.

Skills to maintain regular customers

In the face of terminal consumers, Zhen Hongyan thinks that passion is not enough.

Sales skills are important ways to improve sales and maintain regular customers.

And helping customers to process VIP cards is a clever way to train customers.

Although wholesale accounts for a larger proportion, Zhen Hongyan prefers retail.

Because she feels that the most effective way to embody the true charm of a brand is retail display.

The result of a shopping guide at the terminal can reflect its real strength.

Because wholesaling, selling is efficiency, doing retail, selling beauty and service.

Zhen Hongyan believes in the saying that "if there is not enough goods, there will not be enough sales."

So she always takes more goods during the season, so as to ensure adequate supply.

Faced with so many products, Zhen Hongyan never worries about the problem of inventory, because she always plans the sales process and progress at the beginning of the purchase, meticulously to the amount of sales per guide per day.

It is this meticulous plan that avoids excessive inventory pressure on shops.

If there is no product for a week, Zhen Hongyan will take action, because she can not tolerate the situation of products being cold.

"Once the product is subjected to cold reception, the pressure of inventory is below."

Zhen Hongyan told reporters that if some products were not bought in a week, they would take the initiative to display them.

If the effect is not good, then they will do some promotional activities, so that the inventory can be relaxed quickly.

We should pay attention to the use of sales techniques when facing customers' consumption.

For example, a customer A and her good friend B came to buy clothes.

A customer sees a piece of clothing and likes it very much.

But her good friend, B, disagrees, saying that this dress is not suitable for A.

At this time, how should the shopping guide be faced? Zhen Hong Yan said that at this time, if she was a shopping guide, she would first stabilize the customer B.

"Because customer B doesn't like our products, he will bring his emotions to the customer A.

We can pour a glass of water and let the dissatisfied customer B take a break so that we can only face customers who want to buy clothes.

In fact, customers who want to buy this dress have already chosen this dress. They can not make up their minds to buy it just because their friends do not agree with it.

Once a friend leaves, his opportunity to buy will increase. "

"Everyone should cultivate their old customers.

No matter how much money you make, you must keep the customers in mind. "

Zhen Hongyan asked his shop assistant like this.

Clever use of VIP card is a clever way to cultivate old customers. Zhen Hongyan said that when they receive customers, they often help them to do VIP cards.

"Helping consumers do cards has no harm to our sales."

Zhen Hongyan said, "for example, our VIP card costs 300 yuan and can be run free of charge, while customers only spend 240 yuan. At this time, we will tell customers," if you spend tens of dollars, you can enjoy our 12% off discount later.

Usually customers are willing to run cards, so that we earn 60 yuan more, while customers will also spend money when they look at the discount.

In this way, we maintain and cultivate the old customers.

If you do not want to, do not insist on it, and tell him in good faith that you can help him accumulate the total amount of consumption.

As long as there is an idea to lead the customer's heart, the customer will come back.