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Lining Wants To Open Up The US Market By Signing Turner.

2010/8/24 11:28:00 56

August 24th, according to CNBC, a famous American media recently.

Brand Lining

Evan Turner signed a multi-year contract with this year's top spot.

This is a landmark change for Chinese brand Lining.

Turner is the only potential star signed by Li Ning Co so far, and this is the first time that Turner has signed a contract with sporting goods company since he joined the league.

When we talk about the famous brand of basketball products, basically we are

NIKE

and

ADIDASES

And the two brands have occupied most of the high-end market in China in the past decades. Why do we talk about these top players when talking about top basketball products, instead of our domestic brands such as Lining.

From the point of view of the present situation, some sports products companies and students have a clear understanding of these foreign brands, but we rarely mention the market of our domestic brands in the United States. In the American consumption concept, what position does Lining brand occupy? We have never talked about it.

And Turner's arrival may change Chinese basketball products in the local market of the United States.

Why is this? The reason is very simple, because Turner is a potential superstar, unlike O'neal and Baron Davies, who have been old men, and Turner is the first time to sign a contract with the basketball products company, which is a great start for Li Ning Co in terms of its development strategy and future market planning.

Over the past few years, Lining and other companies have come to a certain end in order to open up their market in the United States.

Lining signed a contract with O'neal and Davies. PEAK signed a contract with Kidd and Battier, and Anta signed with Garnett and Francis. These players are still not very angry now, but they have not had a brilliant future compared to Turner.

After the completion of the contract, it means that after next season, Turner will wear Lining's boots in the NBA arena, and the Lining brand will also witness that tomorrow's star is going from immature to mature. If Turner has already developed a super star such as Kobe, then there must be half of the Lining brand on the military badge.

The meaning of Lining is far from being described in simple words.

The first place that Li Ning Co developed in the United States is Portland, where there is a flagship store of their company.

In order to expand the sales volume of the brand in the US market, Turner will be able to attend more meetings and basketball Carnival activities with Lining brand in the future, and will participate more in the activities of meeting customers and fans.

Another point to note is that Turner's agent, David Falk, is a famous broker. Of course Jordan is the owner of his account. The famous AirJardan series also came from him and NIKE company. This has provided a layer of protection for Turner and Li Ning Co.