Sports Shoes Enterprises Choose Sports Marketing Resources To Be Rational.
August 25th hearing, the closing of the Asian Games in Beijing in 1990.
Lining
We have received an order of 15 million yuan.
Undeniable,
Nike
,
Adidas
And the success of Lining and other brands in sponsoring sporting events is the main motivation for Quanzhou sports brand to "go for it".
However, from the Quanzhou sports brand to the Asian Games
Marketing
From the perspective of performance, more and more enterprises tend to be rational in choosing sports resources.
"Enterprise's choice of sports resources ultimately depends on the development strategy of enterprises, regardless of their pursuit.
Sales volume
The growth, or the promotion of long-term brands, must make a systematic assessment in advance.
Zhao Feng said, "becoming a senior partner of the Guangzhou Asian Games, whether in the design, research and development, or in production, logistics and other links, all put forward higher requirements for enterprises".
It is understood that, in order to provide professional competition equipment for the Asian Games, 361 degree cooperation with KDU team, the top design institute of sportswear in the United States.
"The choice of sports resources should be the most suitable for them, not the most expensive ones.
For example, the Olympic Games in 2008 and the world cup in 2010, the threshold for becoming a sponsor of such a top event is too high.
If the strength of the company has not yet reached the level of sponsorship top events, some intercontinental and regional competitions can be selected. If the cost of sponsoring a top star is too high, you can choose to sponsor some two or three line stars with potential.
Hou Lidong said.
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