Counterfeit Store Network

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Fake stores appear

Ms. Wang, a consumer in Wuxi, told the writer on the phone that she had seen a dress in a local clothing brand counter, but because she was too expensive to buy it, she later found the flagship store on the Internet, which is much cheaper.

"I was very happy to buy it, but I heard that this brand is all authorized by the entity store, and left a heart to ask the local counter. They told me that the brand did not set up a store selling online."

In fact, if Ms. Wang encountered "Li ghost shop" is not a case, I learned from the Chinese Consumers Association that they have also received similar consumer complaints many times.

"Part of the complaint we received from online shopping is that this fake shop bought fake things."

Xu Yachen, a staff member of the Complaints Department of China Association for consumer protection, told reporters that there were two main complaints about the complaints they received. "One is that online shops provide consumers with so-called" goods ", that is, products of high imitation, and the other is even worse.

According to the characteristics of its website, some are directly registering a domain name which is abbreviated by a famous brand phonetic alphabet, while others are taking the name of a shop that is very vague and easy to mislead consumers.

According to the clues provided by Ms. Wang and other consumers, the author contacted two enterprises that opened online franchised stores: wignex fashion limited and Shenzhen Ricci Fashion Design Co., Ltd.

The relevant officials of the two companies told reporters that their clothing brand was positioned as a high-end market, so they went on the way to authorize the sale of exclusive entity stores, and they had been studying and observing the mode of network sales.

Therefore, the so-called online stores and flagship stores are counterfeit.

In fact, we also discovered this fake online store.

Some of the clothes it sells is modeled on our style.

As a result, it is hard for consumers to tell the truth from the truth.

I used to pass the matter with the network trench, but the reply of customer service was: "the time when the merchant was registered, the ownership had already shifted." in the face of such an answer, we were speechless.

But the cost and success rate of the investigation are very low.

Vigna S fashion manager Chen Yongbo, manager of brand promotion department, told reporters.

And Ren Xin, chairman of Shenzhen Ricci Fashion Design Co., told the author: "I tried to get in touch with the owner of the fake online shop, asking him exactly what his identity was and why he wanted to call it our store, but the other party did not answer."

"Will it be opened by your entity store franchisee?" to the author, Chen, Ren and two have denied that the company's internal investigation has not yet been found authorized by the franchisee.

But they also indicated that there is no effective supervision means for the franchisees to open online stores.