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Clothing Buyer'S Clothing And Accessories Skills

2010/9/25 9:53:00 252

Shopping Guide'S Mental Outlook


Training qualified clothing

Shopping Guide

We can start with the beauty of clothing.

We should know that the clothing guide buyer receives many customers every day, and the instrument of the guide is the first impression on the consumer.

Decent and decent clothes, showing personal good.

Mental outlook

It also represents the good image of the whole store. It often determines and affects the customers' purchase emotions directly, and directly decides the success or failure of the shopping guide service.

Elegant, courteous, beautiful guides will also increase customer confidence in buying clothes.


The professional appearance is the best appearance of the buyer in clothing, dressing, posture, mental state and personal hygiene.

The best appearance should be based on the mental outlook that reflects the health of the shopping mall and the good feeling for the customers.


As a clothing guide, the essential beauty of dress is the most basic standard.

If the shopping guide is not dressed properly, how can they sell clothes to customers?


Clothing refers to the clothes worn by people.

The aesthetic sense and common standard of clothing should be consistent with the working environment, working nature and body shape of the wearer, and the overall effect of harmony and unity should be emphasized because of the difference in age structure of customers.

In another part of the customer's view, it may be a strange costume.

Therefore, the dress guide should not only consider "self feeling well", but also consider how the customer will think about it. It is reasonable for a person's preferences to conform to professional norms.

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1. fashion style should be harmonious and generous.


Many shopping malls customize their work clothes for the sake of unifying the salesperson's clothing. The purpose is to show the personality of the store and the charm of the whole group, but many people do not like the work clothes, because the work clothes often cover up a person's beauty and personality. Therefore, some people change their work clothes without authorization, shorten the waist or shorten the skirt, some wear pants, some wear skirts, resulting in different colors, so that the overall dress of the shopping guide gives people a sense of forest disorder, which runs counter to the purpose of uniform work clothes.


The clothing of the shopping guide is based on the principle of beauty and generosity.


2. wear clean clothes.


From the psychological point of view of customers, whether the cleanliness of the storefront environment will directly affect their buying mood.

If the shopping guide is unkempt and ill dressed, who else will come to buy the merchandise?

Dirty clothes will only turn the other customers into a big hurry.

Or how beautiful it feels to be covered with loopholes on its legs.

Anyone who sees this kind of vision will have such an idea: "this guide is like sending away a day, instead of making an active effort, and there is no guarantee for him to buy anything in this shop. I'd better not go to any trouble and hurry."

In this way, customers have not yet seen the merchandise, and have been scared away by the first impression of the store.


Therefore, the clothing of the shopping guide should be changed frequently. In particular, pay attention to the cleaning of the collar and cuffs of the work clothes. Don't assume that everyone is wearing the same clothes and not paying attention to the details.

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3. free choice fashion clothes


Many clothing stores in order to promote their new clothes will let the shopping guide wear fashionable clothes to attract customers.

Such methods are usually specialized shops or clothing store counters that do not require uniform clothing.

In such a shopping environment, there will be room for the choice of clothing.

But we must follow certain rules.

One is that the clothing of the shopping guide should be unified. Even if the clothes are different every day, they must let the guide of the clothing store keep uniform.

The confusion of shopping guide clothing will give customers a feeling of clutter, and it is difficult to identify who is shopping guide.


The second is the size of clothing.

This is not only to highlight the beauty of the shopping guide itself, but also to give customers a good shopping impression.

The fashion clothes of the shopping guide are on the trend, but the choice of the larger or smaller styles will make the beauty of the clothes lose.

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