PEAK Upgrade Marketing Strategy &Nbsp; Build Brand Star

October 27th, "Star project" surfaced.

It is understood that in the Rockets, in addition to "Batman" Battier and "small guns" Lori as

PEAK CEO Xu Zhihua said after the game: "I'm glad to see Paterson's performance in China.

He is a promising player.

PEAK is now looking for such young and promising players to build their own future stars.

This is also followed by PEAK.

Among the NBA stars signed by PEAK, potential stars from Battier, Artest to lorry, Landry and others have now explode amazing strength. They have successively performed well and become the main force of the team. Artest has also made great achievements in defending the Lakers successfully. All of them can see PEAK's precise consideration and hard intentions for signing the players.

While signing up for rookie Paterson, PEAK is putting the brand new star on the agenda and putting it into the enterprise strategy.

Deep cooperation upgrading

This year is the fifth time in the NBA season, the fifth time to land in China, the return of Yao Ming, let this huge market space again boiling.

Chinese fans are happy, and NBA also has a good chance to open up the Chinese market.

Xu Jingnan, chairman of PEAK sports, a professional sports brand in China, has had many meetings with NBA China, and said PEAK's professional basketball core will not be shaken, and this core advantage will be strengthened in due course.

At the same time, he also held talks with the top officials of the rockets and the nets.

Insiders said that since the former team CEO visited PEAK headquarters in Quanzhou and PEAK's recent signing of players again, the new round of cooperation is being nurtured.

Xu Zhihua once said: "our dream is to sign all NBA players, but it takes some time. So the cooperation between PEAK and NBA is a long-term strategic insistence. At present, we have seen the increase in brand reputation and added value brought about by the insistence. At the same time, we are expanding our influence to other sports fields such as tennis. The goal is to turn PEAK into a diversified international professional sports brand with professional basketball as the core and to other professional sports areas."

It was also learned that PEAK's R & D center and branch in Losangeles will be established, so that the internationalization process will be further deepened in terms of talent resources, market channels, R & D design and marketing resources, and will be closer to the goal of international professional sports brand.