The Bad Character Of Marketing Character

The so-called vulgar is a kind of false, crude, intelligent, untalented, empty and disgusting things, but many people will believe that they are pure, elegant, wise or charming.

In the marketing circles of Chinese medicine and health care products, the vulgar is the envy of billions of sales enterprises, and many enterprises have imitated each other. But not all enterprises can learn the true meaning, instead, they fall into a vicious circle of vicious circle. The reason why they sum up is always unable to find the idea. It can only be said that planning is not feasible, and the execution is not good, leading to instability, but

The soul of vulgar marketing personality lies in the deep understanding of the mind of consumers.

In a comprehensive way, we grasp the psychology of consumers far beyond any industry. However, we can not exclude that some enterprises' research on consumer mentality is still limited to the primary level. The seemingly effective communication is hidden behind many crises. Advertisements are constantly imitated. Product planning can be moved to another product by changing its name. It can be used completely, and few planning is unique to the product itself. The reason is that it has not really grasped the minds of consumers, and the advertisement that has been rated as the top ten most popular advertisements in the past year is just because the first concept of gift has become the first place in the sale of gifts, and has firmly occupied the first place relying on the strong advertising offensive, which profoundly explains the existence of the first law of the market. We have always said that the marketing of medical and health care products is a marketing mode based on the fundamental needs of consumers, and without exaggeration, no one industry's marketing can be so meticulous.

Only by having a deep understanding of the mind of consumers can we really grasp the relationship between products and consumers and find a plan matching with the DNA of the product itself, so that every product has its own scheme supporting system that matches its own products. The essence of vulgar marketing character lies in a deep understanding of the mind of consumers, and a marketing system that belongs to the product itself, so as to complete the construction of product planning and marketing system quickly.

The spirit of vulgar marketing character lies in the deep understanding of market movement.

We can hardly see that a salesperson in a business can show full leadership prestige to dealers or terminal salesmen, but some people can, because of the lack of so many theoretical support, and not so many rules and regulations. Some of them only have a deep understanding of market movements, know which links, which time and what stage they need to do and how to do, and what extent they can master it skillfully, and know what degree is based on years of experience.

　　在他们的日志中没有那些生动的口号，也没有像今天的某些“大师”培训中所表现出来的夸张动作，那种声音，但是他们知道作为一名营销人，应该做的是对产品负责，对广告负责，对企业负责，用自己的行动去实现产品的销售，实现营销过程中的每一个细节，把招贴画帖到最好的位置，把条幅挂到最显眼的位置，把台卡放到所有产品的最前面，把产品陈列到最佳位置，让整个出样表现出企业的大气，并且他们愿意在任何时间去维护关乎自己企业与产品的任何显示资料，也许是那么的微不足道，也许是那么的枯燥，并且还会成为别人的笑谈，但是每年的年终表彰会议上，那一面面奖旗，一叠叠奖金足以说明问题，恶俗营销性格带来的是真金白银，带来的是丰收的喜悦。

The character of vulgar marketing personality lies in its deep expression.

　　之所以被冠以恶俗的名称，那是因为消费者们总是在不管是否愿意见到你的时候都会遇到你，你如同复读机一样反复的重复着一句话，重复着同样的动作，而且表现的还是那么夸张，那么的自在，没有一点害羞的感觉，无论从哪一点来讲，都在深深的影响着接收到信息的每一个人，同样是一句话，你可以不厌其烦的讲上几万遍，甚至让一个刚刚学说话的孩子也去模仿，同样一个广告片，当其他企业都忙着找新片子的时候，你的片子依然是几年前的那个卡通，几年前的那个版本，消费者已经记忆非常深刻了，但是这种提示依旧还会在眼前，在耳边呈现、响起，这种表现手法让所有的人讨厌，更让所有的人羡慕，因为这种表现方式已经深深的影响了一代人，并且还会继续影响下去.

If ten years of grinding a sword are just for the first trial, then the performance of this character is the same thing in ten years. It will also make people feel shocked. What is more valuable is that any imitation enterprise can not learn this kind of vulgar truth. The tiger painted by cats can only be similar in shape, but God is not like the soul.

Sales volume is everything, and consumers willing to pay in Renminbi is enough to explain everything. Any job is virtual. Only sales volume is real.

We use the bad character of this enterprise to talk about this marketing personality, just to remind you: "no doubt," perhaps higher wisdom.