Nike, An International Shoe Giant, Is Actively Engaged In Corporate Responsibility Plans.

　　 Shoe enterprises Actively participating in public welfare undertakings can not only enhance itself brand Image is also the responsibility that should be fulfilled as a member of society. As an international shoe giant. Nike Recently, there are some new moves in the course of public welfare.

According to media reports, Nike shoes (China) and Beijing China Youth Development Foundation (hereinafter referred to as the Youth Foundation) work together for the cause of public welfare. This project aims to encourage young people to practice and solve their social and environmental problems through sports. In the year from November 2010 to November 2011, the "love transcendence" will select 100 application teams, and each team can get a project subsidy of up to 10000 yuan to help them achieve their creativity, contribute and give back to society.

It is reported that "love surpass" official website beyondlove.cydf.org.cn on-line, which also marks the official launch of the project.

The jury is composed of experts from community development, social environment and sports public welfare. They will select 100 project teams and provide funding with the criteria of innovation, autonomy, feasibility, demonstration, sustainability and social value. The results will be announced at the end of January 2011, and the winning projects will be implemented from March 2011 to August.

This is the first application of the "love transcendence" project in China. On the basis of previous cooperation between Qingji and Nike, "love transcendence" will become a continuous funding scheme, which aims to bring long-term contributions to the community.

Mr. Tu Meng, Secretary General of the Chinese Youth Foundation Committee, said: "the cooperation between the Youth Foundation and Nike is a good incentive for Chinese young people to undertake social responsibilities. They can use their enthusiasm for sports and public welfare to solve social and environmental problems, take action through sports and actively express their contributions to the community they live in, and at the same time develop their abilities through project practice to get development."

Ms. Liu Yanling, director of sustainable business and innovation marketing at Nike, said: "love transcends" is part of Nike's long-standing corporate responsibility plan, which enables the public to understand the love of sports and can serve our community. KellyLau Nike has long been committed to inject energy into Chinese sports, inspire young people's innovative spirit and encourage them to influence their peers. "Love transcends" will inherit the traditional spirit of Nike, tap the potential of young people, and actively solve the social problems of concern.