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Interview With Zhao Tao, Deputy General Manager Of Fujian Kai Fan Sporting Goods Co., Ltd.

2010/12/10 14:13:00 288

Review China

footwear industry

Market, talking about the distribution center of shoes, people will flash across the shadow of Jinjiang, Quanzhou.

The so-called "treasure land" is not rich in treasure and mineral resources, but also because many shoe industry resources are concentrated here.

Shoe enterprises

Let's show our posture and try to bloom, just to let everyone see their shining figure.

Collective movement

Shoes and clothing

Fujian Kai fan sporting goods Co., Ltd. is a flower that has been successfully bloomed on this treasure land.

It successfully operated "Yao YAO", a brand with strong national color and technology, and opened up another piece of its own in the blue sky of the shoe industry.

As the time goes back to the Shanghai Expo, we have seen a rising star of the national sports brand.

It stands bravely on the stage of World Expo, showing itself to the world in all aspects.

From then on, we reached a strategic partnership with the State Sports General Administration's Institute of sports science, and set up the Yao sports health research center. We can see its brand strength and ambition, which, to a certain extent, announced the arrival of the new era of Yao brand.

So, in the process of successfully running Yao brand, apart from the banner of national and technology, accurately positioning the brand, what other factors to achieve its current brilliance? Is there any direct or indirect relationship between this and the business philosophy of brand operators? With this doubt, the reporter of world shoe net went to the Yao center operation center in Jinjiang, Fujian, and found the answer in the warm reception of deputy general manager Zhao Tao.

Zhao Tao, vice president of Fujian Kai fan sporting goods Co., Ltd., {page_break}

View lion race in a competitive sense

"Two people met a lion on the road. Fear of fear is self-evident.

If you wear a pair of sneakers on your feet, you can run fast.

At this point, the purpose of your running is not to escape from the lion, but more often you run faster than the other person and run faster.

-- Zhao Tao

This is a story about the lion race.

From normal reading comprehension, people often interpret their so-called running as a way to escape from lions, but in Zhao's thinking world, this is not the case.

The lion here is like a society and a market.

The so-called run is driven by competition in the market environment.

"In order to grow and grow, we can only improve ourselves by competing, and strive to run faster and faster than others." this is exactly what Zhao's valuable business treasure is.

After all, competition is everywhere in the shoe market.

But it is the existence of competition that gives impetus to the development of enterprises.

From Zhao's speech, we have clearly understood the position of competition consciousness in the operation of Yao brand.

It is precisely because of this belief that the Yao brand has achieved steady development.

So, in Zhao's business philosophy, in addition to maintaining a sense of competition, what is the key to competition?

"Throughout today's shoe market, the competitive atmosphere has driven more and more shoe companies to choose the pformation.

But I believe that for the future competition in the footwear industry, the internal construction and talent management of enterprises will become the core of competition, "Zhao Zongru said.

Zhao Tao, deputy general manager of Fujian Kai fan sporting goods Co., Ltd.

Straighten business philosophy with industry vane

Looking at the shoe market today, there are still many places like shop opening and horse racing enclosure. Many shoe companies have entered the rough management operation imperceptibly, but for Yao brand, they have found the right direction at this juncture.

Of course, this is closely related to Zhao's business philosophy.

Speaking of the present situation of shoe industry, Zhao Zongru said: "rugged" is no longer suitable for the development of industry and market. Only refinement will be the real trend of China's sports industry in the future.

To a certain extent, we can say that the successful operation of Yao brand is realized under the guidance of Zhao's correct brand management concept.

According to Zhao, with the pfer of labor force, the phenomenon of "labor shortage" and "recruitment difficulty" is becoming more and more serious in the shoe market. In view of this situation, Yao brand will plan to build a branch factory in the mainland next year, which is the typical embodiment of Zhao's unique Yao brand management concept.

In short, it's just how far you can go.

From a series of business concepts mentioned by Zhao, we have every reason to believe that under the guidance of correct business philosophy, Yao brand will go to a higher level and open up a broader future for ourselves.