China'S Footwear Industry Leveraging Innovation To Pform And Upgrade Revolution

In February 28th, a series of factors, such as RMB appreciation, raw material price increase, labor shortage, and so on, made many domestic shoe enterprises face the dilemma of declining profits and the lack of orders and workers. At the same time, what is even more optimistic is that the deep-seated problems and contradictions in the industrial structure are also influencing and regulating the domestic market.

How can Chinese shoes break through from the crisis of life and death? We can learn from last week's experts' lips and guns in the summit of leather and footwear industry sponsored by Huicong net that China will continue to become an important engine to promote the development of the footwear industry in the world, but the key to China's footwear industry to go out of the current danger lies in innovation. Innovation lies in technological innovation, market innovation, and so on.

Innovative market structure

Developing two domestic and international markets is an important part of the innovative market structure.

According to the data provided by the Asian Footwear Association, China's annual average consumption of shoes is less than two pairs. According to the latest estimate of Swiss bank, by 2012, the average annual consumption of shoes will reach two pairs in China. The average annual consumption of shoes will exceed 2.5 pairs in China, and the total annual consumption of Chinese shoes will exceed 3 billion pairs, which will increase by more than 30% on the basis of the current 2 billion 300 million pairs.

According to the experts, "50% of the shoes made in China will appear in the domestic market in the future, so the more enterprises that can focus on the domestic market early and the more they will become the winners of the next golden period of development."

At the same time, developing new markets and getting rid of a single market is also the key to breaking out of the shoe industry.

The export of traditional European and American markets has shrunk, but Russia, China, Europe, the Middle East, South America and Asia have strong growth momentum in recent years. Shoe companies can reduce the overall export risk by developing different geographical markets, and develop products of different grades in a timely manner and increase product categories to adapt to different markets and customer groups.

Innovative product brand

At present, although the European and American markets have shrunk, demand still exists.

Whoever first grasps the needs of such change will be able to seize the opportunity of the market.

The financial crisis has changed the way Americans consume, and will not buy a few pairs of shoes as usual, but they will tend to choose high quality shoes with high cost performance, or multi-purpose shoes with shoes. This requires domestic shoe companies to work hard on innovative products.

At the same time, brand is showing more and more strength in the market.

The industry pointed out that the success of a brand for enterprises to negotiate products and influence, often any tangible assets can not be compared.

Establishing brand, cultivating brand and strengthening technology research and development are the main means for shoe enterprises to compete in the next round of market competition.

Innovative production mode

Although in recent years, a series of agricultural policies have been put forward by the state, migrant workers are more willing to choose to leave the countryside and work locally. However, the footwear industry is an important industry that carries a large number of jobs. At present, the number of Chinese shoemaking industry is nearly 12 million.

The domestic shoemaking industry should actively explore new production models to meet the needs of the development of the situation, such as purchasing and R & D links can still be placed on the basis of a mature industrial base, and pferring a large number of processing links to the construction of satellite factories in the rural areas of the mainland will not only solve the needs of local farmers leaving the countryside, but also enable the enterprises to sustain the development through labor cost advantages and optimizing the industrial chain.

At present, some shoe enterprises have been trying in this field and achieved preliminary good results.

Innovation is a continuous dynamic process. Footwear companies need to integrate their superior resources continuously, keep pace with the times, aim at market demand, and increase investment in innovation so as to base their competitiveness on the market and promote sustainable development of enterprises.