YOUNGOR Li Rucheng: "Grass Boat To Borrow Arrow" To Feed The Clothing Industry

Li Rucheng, chairman of YOUNGOR group:

Specialization turns to pluralism, real economy turns to virtual economy, and traditional industry turns.

Unlike many companies who choose to specializes in development, YOUNGOR is taking a diversified approach.

People used to criticize us for not being honest, but I think that diversification or specialization can be done as long as it is suitable for enterprises.

For us, the three industries of textile, clothing, real estate and equity investment are different fields, but there are professional teams to do so and there is no conflict between them.

Clothing is our basic industry. Real estate is our future growth industry. Equity investment is our exploratory industry. I like it in three fields.

In fact, through the profits of real estate and capital market, we feed back the clothing industry by way of "grass boat to borrow arrow".

Taking hemp products as an example, we have studied for six or seven years and invested nearly 300 million yuan to develop and popularize this new product with complete intellectual property rights in China.

Despite a lot of work, there is still a long way to go for mass production.

Just imagine, if there is no financial support, pformation or innovation will be difficult.

Through the establishment of the whole industry chain development mode and the acquisition of foreign brands, YOUNGOR has more market bases and favorable conditions on the road of pformation and upgrading.

However, pformation is not like changing the face of Sichuan Opera, it changes and changes rapidly, but we need to talk about science and strategy.

The key to pformation is to make the industry stronger and stronger. If we use information technology and hi-tech means to upgrade traditional industries, there will be great room for development.

I always believe that manufacturing is an eternal industry, and the special clothing industry will never be a sunset industry.

At present, the Chinese garment industry has gone through the industrialization stage and entered the brand era from the quality inspection era.

By expanding the single garment processing business to cloth production and chain store in City stores, the connotation of the industry has been deeply developed, the chain has been opened, and constantly seeking innovation. The era of world brand in China's garment industry is getting closer and closer.