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A Number Of Brand Shoe Companies In Quanzhou Are In Taiwan.

2011/4/14 10:23:00 60

Quanzhou shoe enterprises under the ECFA effect are aiming at Taiwan market.

Reporters learned from the Quanzhou inspection and Quarantine Bureau, in May last year, Quanzhou brand shoe enterprises XTEP opened its exclusive stores for the first time in Taipei, Quanzhou shoe enterprises to expand the Taiwan market significantly increased, and now PEAK, Hecheng and other Quanzhou shoe enterprises have landed in Taiwan.

It is understood that XTEP will Taiwan market as a new starting point to expand overseas markets, and by the end of last year, it will have

Franchise store

Expand to 3.

In March this year, for the first time, it sponsored the 2011 Taipei National Road marathon event on behalf of the mainland sports brand, and became the "global top partner and the only designated sports equipment sponsor" of the Taipei marathon in December 2011.

According to statistics from Quanzhou inspection and Quarantine Bureau, the company has sold 7 sports shoes to the "XTEP" brand in Taiwan, with a value of $111 thousand and 500.

Next, XTEP plans to issue 250 million trust certificates in Taiwan, raising about $100 million, and establishing the first overseas branch of XTEP in Taiwan. According to the market situation, 300 franchised stores will be set up in Taiwan, and further radiate into the Asian market and the Middle East market, thus promoting the strategic layout of XTEP's internationalization.

Another independent brand enterprise in Quanzhou, PEAK group, was registered in Taiwan in September 1, 2009 and began to open up in September 2010.

Taiwan Market

So far, the 4 batch of PEAK sports shoes has been exported and its value is $151 thousand and 200, and its further sales plan in Taiwan is also being planned.

Another Quanzhou enterprise and Cheng shoes company has been expanding the Taiwan market. Since 2010, they have exported 26 or 543 thousand and 300 dollars to Taiwan's export sports shoes, of which 1-3 US $246 thousand and 500 this year, an increase of 317.09% over the same period last year.

In addition, many other independent brand footwear enterprises in Quanzhou are planning to cooperate with the local sales network in Taiwan and prepare to enter the Taiwan market.

In recent years, with the deepening of the integration of the shoe industry, more and more

Taiwan shoe machine

Factories and shoemaking enterprises are pouring into Quanzhou to intervene in the production, supply and marketing chain of Quanzhou shoes.

After the pfer of the shoe industry, Taiwan has retained the advantages of management, technology and R & D in the international market. Quanzhou has an advantage in terms of production and manpower costs. The various materials and supporting materials required for making shoes are quite complete, which greatly reduces the production cost of investors.

After many Taiwanese businessmen move westward, Quanzhou shoemaking enterprises use their brands and other advantages to march into Taiwan. They not only meet the needs of the rapid development of cross-strait economic and trade after the implementation of ECFA, but also help the two sides to complement each other's advantages, create business opportunities and enhance the innovation and brand influence of both sides of the Strait.