Wenzhou Shoe Enterprises Return To EU Market With "High Profile"

April 18th, China, in Wenzhou, China

In the untiring efforts and defense of the Chinese footwear enterprises such as the Ministry of Commerce and AOKANG, the European Union formally cancelled 16.5% of the high anti-dumping duty on Chinese leather shoes since April 1st.

Affected by this good news, many European leather shoes orders originally placed in Vietnam, Indonesia, Malaysia, India and other neighboring countries of China have recently been pferred to China's shoe-making enterprises.

It is understood that the leather shoes are AOKANG's largest customer in the European Union, the order from Italy GEOX company.

Previously, the company's annual orders in AOKANG reached about 1500000 pairs at the most, followed by the EU anti-dumping orders less than 1 million pairs.

This year, when the EU anti-dumping duty was abolished, the GEOX company's orders in the first quarter increased by about 70% over the same period last year.

AOKANG not only increased the number of leather shoes exported to the EU, but also increased the unit price.

The wholesale price of leather shoes to Italy is over $20.

This year AOKANG has a German unit price of 40 US dollars.

In addition to GEOX, European brands such as Sixty, Camens and Wartmnn from Italy and Germany are also coming to the door. Orders are flying like snowflakes.

In the face of a sudden surge in the EU market, a group of Zhejiang shoe companies such as AOKANG, which had experienced 5 years of discipline and defense and anti-dumping, were not ecstatic. Instead, they returned to the European market in a more mature way. They rationally shifted from "looking for orders" to "picking orders", upgrading product quality at the same time, refusing price wars, and paying attention to the gold content of orders.

The management of AOKANG's import and export business said that although the EU cancelled anti-dumping duties on leather shoes to China, the EU is also seeking new protective measures, so Chinese shoe companies must be cautious.

AOKANG's choice of European orders must meet AOKANG's requirements in three aspects: product price, style and brand strength. AOKANG will take orders.

At present, although a large number of European orders fly to AOKANG, the company has only ordered several high-end customers such as Germany Wartmnn.