Paying Attention To Brand Value Is An Inexhaustible Motive Force For Long-Term Development Of Enterprises

In June 22nd, brand is the soul of an enterprise and an intangible value beyond products and other entities.

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Woodruff, President of Coca Cola Co, once proudly declared that even if the whole Coca Cola Co were turned into ashes overnight, the "Coca-Cola" brand would be able to make a comeback in a very short time.

This is the power of an excellent brand.

Enterprises or products may disappear with the turbulence of the market. However, a brand can have more lasting and far-reaching influence.

From the shoe industry, with the development of social economy, shoe manufacturers not only produce footwear products for the market, but also create intangible assets with brand as the core.

Good brand value is the intangible asset of shoe enterprises. It sets up a good image for the enterprises and promotes the footwear industry.

The value of a brand as an intangible asset lies not only in its internal quality accumulated and precipitated in the process of brand formation and development, but also in whether it can bring value to the related subjects, that is, whether it can bring a higher premium for the main body of its creation, and whether the future stable income can satisfy a series of emotional and functional utility of the user.

So brand value is a systematic concept formed by the interaction between enterprises and consumers.

It is embodied in the comprehensive value of the material and culture gained by the exclusive and monopoly of the brand and the function and emotional value of consumers through the purchase and use of the brand.

From the trend of market economy development, brand has become a more powerful force to control the market.

The intangible value of the brand is an important embodiment of the comprehensive competitive strength of the shoe enterprises, and is also a necessary condition for the healthy development of the commercial brand.

However, from the present point of view, many shoe enterprises still pay little attention to the management of such intangible assets, and enterprises only stay in the management of tangible assets.

Such a consequence often results from ignoring the damage to the brand in order to catch up with some immediate interests. This kind of behavior is like killing the goose that lays the golden eggs, and the long-term development of the shoe enterprises will be hindered.

There are still some shoe enterprises lacking enough knowledge in brand building. They believe that brand building is a phased task, thus ignoring the maintenance and promotion of brands.

Simply pursue sales of products, blindly expand production, and even ignore the original brand's commitment to consumers, and ultimately destroy the image of enterprises and brands.

The importance of brand to enterprises has become increasingly apparent. In the modern fierce market competition environment, the intangible assets of a brand are greater value than physical assets, and the intangible value is immeasurable.

From the shoe industry, the importance of brand to enterprises is beyond doubt.

In the increasingly fierce market competition environment, shoe enterprises only attach importance to the management and promotion of intangible assets such as brand value, in order to get long-term development.