Fabric Enterprises: New Ideas Of Domestic Sales At Exhibition

Less than 1 months from the opening of the China international home textile exhibition, exhibitors have already entered the tense preparations.

For home textile brands, the purpose of the exhibition is not only to display new products, but also to join and expand sales channels.

Brand grafting

"At this home textile exhibition, Yi man Qi home textile will be unveiled with a new look. It will be the main direction of the" bedside product area "and the" cloth art district "as the subsidiary. The theme of the exhibition is" natural beauty and unique flower design. "

Xu Juan, director of the exhibition at Shanghai's Yi man chi (home) Limited company, said.

Yi Mo Qi home textile began to enter the fabric market 3 years ago. After continuous efforts, it has developed into the first brand of "American cloth art" in China, and has more than 600 dealers in the whole country. It has basically formed the national fabric sales network.

"This exhibition is mainly aimed at showing the strength and innovation ability of Yi man Qi home textile to franchisees."

Xu Juan also said that at this exhibition, the exhibition area of iamanqi home textile is 304 square meters. The whole booth is divided into three major functional areas, namely, the overall display area of bedding and cloth art, the concept exhibition area of bedding products and the negotiating area. The interior decoration design is simple but without losing the American style of steady air and comfortable colors. The main color is the popular gray coffee and white in the season. More than 200 authentic North American style bedding exhibits will show strong North American Customs for the audience.

In addition to displaying new products, Yi man Qi home textile will also be in the international trade during the exhibition.

As for how to expand sales channels, Xu Juan said that Yi man Qi home textiles will use differentiated product design style and unique terminal operation mode to enter the market.

"At this home textile exhibition, we will introduce a new terminal mode of operation, the grafting mode, which is different from the traditional franchise mode. For those franchisees who want to join the brand of Yi Qi Qi and are running other home textile brands, they may not need to find another shop face, redecorate or replace the facade, as long as they have some space to display the products of Yi Qi Qi in the existing stores."

Xu Juan said.

This mode will benefit a lot from franchisees, but for brands, they need to have unique product design style and strong economic strength.

"Dares to compete with others because it has its own unique North American style.

Unlike other brands, they are not competing with others, but are complementary to differentiation.

We can treat each other with sincerity and develop together. Vicious competition in the industry will eventually be abandoned by the market.

The reason why we decided to introduce the grafting mode is that the product style of Yi Ma Qi is quite unique and distinctive. If we want to find more people who like it in the market, we need to work harder.

Xu Juan said.

Enabling

In the past homespun exhibitions, many brands, in order to attract the attention of franchisees, spend a lot of money on making gimmicks, such as displaying products on the famous cars, inviting spokesmen to appear on the stage, hiring models for products, and so on. These brand publicity methods are catching the eye, but they can not get real benefits to franchisees. Therefore, many brands have indicated that they will relax the franchise policy and give more benefits to franchisees.

"At this Hometextile exhibition, we will implement a new franchise policy and give more support to franchisees, including: zero entry fee, ultra high rebate policy, one-stop supply of ultra low price factory price, high decoration subsidy support, shop location and evaluation, and other professional services. At the same time, we also provide a unified store design, decoration and image design for franchisees.

In the early stage of the opening stage, the company will also provide planning, graphic advertisement design and practical training and guidance training for franchisees. The training contents mainly include product display skills, product expertise, sales skills, shopping guide reception skills and so on.

"The main purpose of this exhibition is to invest in the whole country and implement the latest policy of joining the company," said the head of the 66 degree romantic home textile exhibition.

66, the design style of the romantic home textile product is rooted in the American Rural pop culture, and is inspired by its traditional colonial culture. Its products are characterized by mosaic and hand-made quilting.

The brand takes "Romance" as its theme, home textile products as its carrier, and integrates Eastern and Western cultures, advocating romantic taste of life, interpreting romantic home culture and interpreting romantic lifestyle.

The home textile exhibits, which are produced and designed, carry the design style of Sino US combination, locate in the white-collar crowd of modern cities, and display romantic home customs with the "romantic" elements.