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American Apparel Will Pfer 10% Orders Overseas.

2011/8/29 14:41:00 31

Smith Barney Apparel Purchase Order Inventory

Smith Barney

Clothes no longer put "eggs" in the "basket" of Chinese clothing processing enterprises.

Zhou Chengjian, chairman of Smith Baron apparel, said in Shanghai 26, that the number of products in spring and summer in 2012 will be around 10% from overseas markets outside China, so as to improve the level of supply chain management and control inventory quantity more effectively.

Zhou Chengjian said that at present, the stock of American bond clothing is about 3 billion yuan, and the stock amount is about 2 billion yuan, which is more appropriate. According to the scale of the company's current operating income of about 10 billion yuan, more than 1 billion yuan inventory is expected to be basically digested and released to health level when it is released in 2012 semi annual report.

By the end of 2010, the annual sales volume of Smith Barney clothing stores had increased by nearly 100%, and the apparel sales team of the United States Group expects that clothing sales will also increase in 2011, increasing the order of clothing.

Order

More, limited manpower, many orders do not have factories willing to pick up, so some orders are processed to the processing plant ahead of time.

Zhou Chengjian said that Smith Barney will not manage and solve inventories by building factories, and will continue to insist on it.

Light asset model

However, it will adopt the fashion global procurement mode to improve the management of supply chain. He said that in 2012 spring and summer clothing had about 10% from garment factories outside China. He said that as long as the global procurement is properly managed, the clothing from the factory to the consumer's hands is the shortest, as long as 5~10 days, inventory can also be maintained at a relatively benign level.

American Apparel is mainly purchased from high-end clothing products all over the world.

On the one hand, under the background of RMB appreciation, global purchasing will have better performance to price ratio and better product quality protection; on the other hand, the more powerful manufacturers in China are basically already lined up with external orders, which can only be set in advance, and the response time to the temporary addition and purchase is longer, which can not meet the requirements of fast fashion.

In addition, influenced by the rising labor costs in China, more and more enterprises are starting to pfer their orders overseas.

Our reporter recently made a survey of garment manufacturers in Zhejiang, Pinghu and other places under the orders of Smith Barney, and found that wages in recent years have increased by about 30% annually. At present, the annual salary of a garment worker in Pinghu is around 30 thousand yuan.