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Jiaonan: The Brand Of Textile And Garment Machinery Industry Is Getting Wider And Wider.

2011/9/7 17:30:00 46

"This exhibition, our products have taken the lead, the effect of well-known trademark is too obvious, thanks to your support!"

I just attended the fifteenth Shanghai international textile industry exhibition.

Dongjia textile machinery company

The head of the office excitedly telephoned the commerce and Industry Bureau, Guang Ke.

In fact, last month, Dongjia was recognized as a well-known trademark. At the Shanghai international textile industry exhibition held recently, the company's high-profile publicity attracted widespread attention, and its brand awareness was further enhanced.

According to reports, during the exhibition, Dongjia textile machinery company's turnover amounted to more than 5000 yuan, and the result was so impressive that the company participated in the September European International Textile Machinery Exhibition (ITMA2011) in 2011.

expect

And confidence.

Textile machinery is a traditional competitive industry in our city. At the early stage of development, most enterprises are accustomed to "only immerse themselves in development, do not look up to the road". They rely on unique products and occupy a larger part of the market. However, most enterprises have relatively weak awareness of trademark registration and brand development.

In recent years, with the development of textile machinery industry and increasingly fierce competition, the textile machinery enterprises in our city gradually realize that

Trademark registration

The importance of implementing brand strategy.

The Municipal Bureau of industry and commerce is in a position to move forward. It actively goes deep into enterprise research, understands the needs of enterprises, and constantly promotes publicity. It makes use of the opportunity of enterprise visits, experience photos and enterprise annual inspection to play the role of administrative guidance documents, such as trademark strategy tips and trademark notification books, so as to enable more businesses to recognize the importance of trademark brands and understand the preferential policies of local governments.

At present, the registered trademark of textile machinery in the city has reached more than 200, including 1 well-known trademarks in China, 4 famous trademarks in Shandong and 6 famous trademarks in Qingdao.

Industrial Cluster

。

Textile machinery, a traditional industry, has taken up the road of brand. The share of products in the domestic and international markets has increased significantly. Textile machinery, such as wool spinning machinery and shuttleless loom, accounts for more than 90% of the total market share of the country. It has become the largest production base for wool spinning machinery and shuttleless loom in the country.

In 2010, Wang Tai town was appraised as "the famous town of textile machinery in China" for the third time.

Last year, the textile machinery industry achieved a total output value of 8 billion 360 million yuan and sales revenue of 7 billion 490 million yuan, up 28.6% and 24.3% respectively over the same period last year.

Under the guidance of the Jiaonan Bureau of industry and commerce, textile machinery enterprises also registered international trademarks in a timely manner and put their targets into the international market. The "Jiaonan textile machinery" was exported to more than 10 countries and regions such as Russia, Mongolia, the Middle East and South America.

The development of trademark brand has also produced a "halo effect" in Qingdao. Recently, the head of the Qingdao Sheng Sheng Yu Machinery Co., Ltd., who was founded in recent years, recently asked Wang Tai Industrial and commercial office to ask for trademark registration.

"Not only textile machinery enterprises, but also other businesses often call to consult the trademark registration and the famous trademark declaration."

Wang Tai business director Su Jinfeng said.

"Dongjia trademark has been honored as a well-known trademark in China. It is an honor and an opportunity for the company to put forward a higher and stricter demand for the future development of the company. The company will continue to promote the brand strategy, grasp the independent innovation, make the famous brand products continue to sell well, and realize the vision of" building a hundred years' foundation and creating a world brand ".

Talking about future development, head of Dongjia company

Full of confidence

。