Group Buying Industry Growth Has Stopped &Nbsp; &Nbsp; October Is Expected To Start Negative Growth.
September China Group buying Market volume is basically flat with August, group buying. industry Growth has stopped. From the market trend, group buying industry is likely to have negative growth in October.
A few days ago, the largest shopping search engine in China was released in September.
market
Monitoring and research reports showed that the volume of Chinese group buying market in September was basically the same as that in August, and the growth of group buying industry has stopped.
At the same time, the TOP10 website dominated by the real commodity group, such as Juhuasuan and handshake network, public comment network, and the United States Mission network, etc., mainly occupied by the life service group, accounted for more than 90% of the market share. The other more than 5000 group buying websites accounted for only 10% of the market share.
Negative growth is expected in October.
From the overall paction volume, the overall paction volume of the group buying website in September was basically the same as in August, and the total paction volume of the commodity group and the life service group was about 1 billion 900 million.
But from the perspective of growth rate, the growth rate of group buying industry in August has already created a new low of 1.05%, but the growth rate of market pactions in September is only 0.3%. This shows that the growth trend of China's group buying market has completely stagnated in September.
According to the analysis of Yi Tao, judging from the market performance of the group buying industry in September, the situation of group buying market after October is even more severe. It is not ruled out that many group buying websites will usher in "winter" ahead of time in October. From the market trend, the group buying industry is likely to have negative growth in October.
Industry shuffle ahead of schedule
As consumers Hold live in their wallet, the competitive pressure of group buying websites is beginning to show.
According to data from a panning network, more than 89% of the market share is monopolized by large group buying websites including Juhuasuan, Wo Wo Group, handover network and American group network.
Among them, in September group buying market, more than 100 million yuan including Taobao Juhuasuan, Wo Wo Group, public comment group and other 6 group buying websites; QQ group, jumei.com, full seat network and other 5 group buying websites sales scale of less than 100 million yuan, occupy 12.10% of the market share; the remaining more than 5000 group purchase website only has 10% market share.
Panxi analysts believe that the current concentration of market share of group buying industry has become more and more obvious, which is a good thing for consumers. Large group buying websites have better protection in terms of commodity quality, service, logistics and distribution.
But on the other hand, it also illustrates the plight faced by small and medium-sized group buying websites. At present, there are more than 5000 group buying websites in China, but in addition to the TOP 10 group purchase website, another 99% of the small and medium-sized group buying websites can only split 10% market share once again. So fierce competition also proves that the shuffle of Chinese group buying industry has already started in advance.
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