The Baby Market Is Gradually Hot &Nbsp, Becoming The Focus Of Some Shoe Companies.

The baby market is becoming trillions of "rich ore belt".

In order to win a cup of cake in this market feast, many

Investment "big guys" frequent in Quanzhou

"In China, the industry with over trillion output value is very few, and the annual output value of the garment industry is only about 800000000000 yuan."

As the first listed company in the field of children's consumption in China, the head of doctor frog said that hundreds of billions of dollars have been targeted at China's children's shoes industry.

In the past 3 years, behind the shoes and clothing enterprises of red children, baby trees, mother, genius baby, Oriental baby friendly, Beingmate and so on, it is a list of investment giants.

"In the past two years, the relevant heads of venture capital fund have begun to visit Quanzhou frequently. Some children with good development momentum and children's clothing business are very popular."

Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd. has helped some enterprises to "bridge the bridge".

According to industry rumors, in recent two years, Kasiron and Mingwei shoes and clothing, which are more moving in the channel layout and brand building, also have the support of wind investment gold.

Funds are mostly used to expand channels.

Although the market is astonishing, it is still in the "Warring States period" from the current competitive situation of the baby market. The industry concentration is not high, and the small, low and scattered industries are still the basic characteristics of the industry.

Insiders said.

The partners from the fund company also admit that the market segmentation of the infant industry chain is obvious, and the capacity of each subdivision market is small, but the aggregation enterprises are more, forming a "one household" business mode.

"The weakest link in the industry is still in the channels."

Zhong Yue Zheng, chairman of the board of directors of doctor frog group, believes that the baby industry in China is a typical dumbbell market. Both the manufacturing end and the market demand end are large, but the intermediary sales channels are relatively weak.

However, in the era of channel, who can control the sales channel, who can control the market.

Therefore, a large number of venture capital funds are used for channel expansion.

Taiwan Fuxin International Fund has invested $8 million to Babu beans, a chain store for children's clothing and supplies. The aim is to support further expansion of its chain and eventually promote the listing of enterprises.

Rumors that there are "foreign" funds to support the shoes of the company, in recent years, the free launch of franchisees, franchised stores to join zero inventory, and the ERP system, "provincial self shop" and other initiatives are also concentrated in the field of channel development.