How Do Entrepreneurs Explore Their Allies?

　 Entrepreneurship It is the dream of many people, and "joining" is the majority. Investment This is the inevitable trend of retail service, which has advantages over the single store business in shaping brand image, establishing visibility and reducing procurement costs.

However, although the success rate of chain operation is higher than that of single store operation, there are frequent conflicts between headquarters and franchisees. Franchisee There is a feeling of being deceived. Or because the headquarters failed because of poor management, resulting in the loss of franchisee's rights and interests, the embezzlement of the security deposit, and even closing down with the headquarters.

Therefore, it is suggested that entrepreneurs should examine carefully before signing the contract.

First, act as a "dark hook".

That is to say, investors can spend time with ordinary customers in the franchised stores, chat with shopkeepers and employees, secretly estimate daily turnover and operating costs, and analyze customer groups and consumption periods. Run several stores to see if the conclusion of the survey is consistent with the introduction of the leader, so as to judge the integrity of the leader.

Two. Acting as quarantine officer.

Although some foreign brands have been very successful abroad, it is possible to be "acclimatized" after entering the Chinese market. If you do not pay attention to the local situation and apply it mechanically, you must consider it carefully. When foreign brands enter the domestic market, there are great risks and opportunities. At this point, joining is a test for investors.

Three, keep asking questions.

You can prepare some questions to ask the allies, such as how the Allies understand the franchise mode, whether they have the management manual and operation manual, whether they are responsible for the location, and whether they attach importance to follow-up management and advertising support. If we can adequately answer the questions, we can basically consider joining.