The Present Situation And Development Trend Of China'S Department Stores

Cao Lisheng, Deputy Secretary General of China Federation of Commerce and deputy director of China National Business Information Center

China

(1) organization scale.

By the end of 2008, the number of legal entities in China's department stores was 27390, the business area was 44 million 373 thousand square meters, the number of employees was 1 million 65 thousand, the total assets were 372 billion 660 million yuan, the owners' equity was 122 billion 230 million yuan, and the paid capital was 77 billion 440 million yuan.

(two) the scale of commodity sales.

In 2008, total merchandise sales amounted to 560 billion 970 million yuan.

(three)

(four) gross margin level.

In 2008, the average gross profit margin of department stores was 18.7%.

In 2010, the average gross margin level of chain stores was 14.5%.

(five) profit.

In 2008,

(six) chain level.

In 2002, there were 1550 stores in chain stores in China and 3438 in 2005.

By the end of 2010, it had reached 4239, with an area of 14 million 806 thousand square meters and 267 billion 150 million yuan of merchandise sales.

(seven) the growth rate of commodity sales.

Sales of goods continued to grow rapidly. According to the statistics of the China National Business Information Center, from 2000 to 2010, the retail sales of large department stores grew by an average of 18% per year, increasing by 24.1% in 1~9 months.

(eight) format strength and format development.

Retail enterprises, which operate Department stores, are still playing a leading role in large retail enterprises.

Among the top 100 retailers in China, the number of enterprises with department stores as the main format was 57 in 2008, 61 in 2009 and 59 in 2010.

In 2010, in China's top 100 retail businesses, the sales volume of retail businesses based on department stores accounted for 836 billion 990 million yuan, accounting for 50.3% of the top 100 retailers.

At present, there are many ways to develop retail businesses in department stores, such as supermarkets, convenience stores, shopping centers, etc.

(nine) business mode.

The mode of continuous battalion is generally adopted, and profits are guaranteed by backing down.

(ten) take the development of large stores as the leading factor.

According to the statistics of the China National Commercial Information Center, there are only 94 large department stores with annual sales of more than 120 million yuan in 1991, and up to 150 in 1992.

By 1995, 100 million Department Stores reached 624, and by the end of last century, there were about 1000 large department stores.

After entering twenty-first Century, the area of single department stores has been expanding.

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Problems and challenges in China's department stores

(1) the mode of continuous operation for many years has been overly dependent on the profit model of backing down.

The problems of the current chain mode tend to be serious, which will affect the healthy development of Chinese department stores.

1., the contradiction between zero supply and demand is prominent, and the problem of bullying customers and bullying customers is serious.

2. department store function alienation, abandoning the right of commodity ownership and pricing, and changing to serve the brand supplier.

3., guiding consumption and weakening innovation consumption.

To serve customers directly by serving customers and indirectly by providing consumer services to customers, and to provide other additional services.

4. the function of self cultivation is lost.

5. it is difficult to improve its brand image and enhance its brand competitiveness.

At present, the quality of department stores does not depend on the competitiveness of the department store's own brand, but on the competitiveness of its brand merchandise.

(two) the trend of high-end department stores is obvious, which is supported by high-end international brand goods.

At present, with the limited resources of high-end international brand goods, the increasing strength of brand suppliers and the increasing conditions of entry, China's future department store development should break through the bottleneck of the shortage of high-end brand merchandise resources.

(three) growth is mainly driven by a small number of commodities.

With the development of retail formats and the change of consumption patterns, the main products of department stores in China are decreasing. The growth of sales volume is mainly driven by clothing, cosmetics, jewelry and other commodities.

According to the statistics of the China National Business Information Center, the proportion of clothing sales increased from 24% in 2005 to 26.6% in 2010 in large department stores.

In order to maintain sales and profit growth, the rebate and rebate are constantly improving, so that brand suppliers can continuously improve their retail prices.

Taking clothing as an example, the sales volume of large department stores in the China National Business Information Center increased by 18.3%, 15.6% and 21.2% respectively from 2008 to 2010, while the retail sales volume increased by 10.3%, 7.3 and 10.2% respectively during the same period.

In the 1~9 months of this year, retail sales of clothing increased by 24.2% while retail sales decreased by 5.2%.

(four) the phenomenon of homogenization is serious. The new store has no planning constraints, and has a tight competition.

(five) department stores are facing the challenge of online shopping.

In 2010, the scale of China's Internet market reached 523 billion 100 million yuan, up 109.2% from the same period last year, equivalent to 3.4% of the total retail sales of consumer goods.

After 80, 90 has become the main group of online shopping consumption, and also the main consumer group of future department stores. Online shopping has become a shopping habit of this group of people. The development of department stores will face more and more serious challenges.

(six) the excellent location resources needed by department stores are becoming scarce.

(seven) department stores are facing the pressure of shortage of manpower and property costs.

Development trend of China's retail industry

From the perspective of future development, China's department stores will show the following trends:

First, the diversified development of major retail sales groups is very obvious, especially the development of shopping center formats will accelerate significantly.

Second, the development of commercial real estate is accelerating and the pace of integration with department stores is accelerating.

The development of urban complex, shopping center and commercial landmark is being carried out all over the world. All these projects need to recruit hundreds of stores and integrate closely with department stores.

Third, the expansion of chain expansion of major retail chains has accelerated the pace of mergers and acquisitions.

Open up 234 line cities.

Fourth, change the business model and gradually increase the proportion of self run enterprises.

Fifth, some enterprises are strengthening the development of online store sales, giving full play to the advantages of combining online stores with physical stores.

Sixth, we should enhance the brand image and brand competitiveness of enterprises, and enhance the brand premium capability of enterprises.