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Clothing Agents And Franchisees Please Shine Their Eyes &Nbsp; Beware Of Fraud.

2011/12/19 11:30:00 25

Clothing Agents Join Hands To Guard Against Fraud.

The past of Zhu's fraud group is actually not a smoke. It turned into a lesson of blood in the eyes of later generations.

brand

Promises 100% profits, it is inevitable to draw some discussion.


Some time ago, a brand new operation mode was heard in a brand's investment promotion meeting.

The brand claims to guarantee all terminals.

Franchisee

Both achieve 100% profits.

The director of brand operations demonstrates in detail how they are.

innovate

It can solve the problems of dealer's brand cycle instability, input-output imbalance and risk control.


Everything looks like a perfect plan to build wealth, and even reporters at the scene are very interested.

Of course, for the investors who are preparing for the agent and joining, when the competition situation of the clothing industry and the market is complicated and complicated, it is absolutely worth exciting to encounter a brand joining project with low risk and high return.


However, there is an old saying in the investment industry that high yield is always accompanied by higher risks.

After the excitement, there were also discussions at the investment promotion conference. In the past few years, there was a huge hoax in Taiwan.

In the 5 years from 2002 to 2007, the merchants fraud group headed by Zhu Bingzhang and Zhu Zhang brothers cheated the hundreds of millions of Yuan agents and franchisees across the country under the guise of the new fashion investment model.


The past of Zhu's fraud group is actually not a smoke. It turned into a lesson in the eyes of the latecomers. So when we heard that there was a brand promise 100% profit, it was hard to avoid some discussion.

Especially for the agents and franchisees from the two or three tier cities in the west, when they are invited by the clothing brand to participate in the investment promotion meeting, they may not have sufficient information about their business and brand. Many people just hear the name of the brand from their friends.


Since the financial crisis, in Guangdong, Fujian, Zhejiang and other coastal areas, more and more production and processing enterprises that undertake foreign trade orders have begun to focus on the local market. These OEM enterprises have registered their brands in a short time.

Many of these independent brands are pliterate in the English or Chinese characters as brand names. They look very foreign, but they are easy to cause misunderstanding between agents and franchisees.

In order to enhance brand awareness, the company has launched brand promotion nationwide, and has signed the popular artists endorsement, but its development prospects are not clear.


Therefore, whether it is brand investment, or enterprises to launch a brand new strategic release, I hope investors can polish their eyes and fully understand their brands and enterprises concerned.

Of course, if one day the brand can make less exaggerated promises in the process of investment, the risk of clothing agents and franchisees will be smaller.

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