Guo Hui: Promoting The Connotation Of Sports Brand In An All Round Way

The national sports industry base located in Jinjiang, "the national sports industry base" settled in Jinjiang, will surely bring more quality event resources to Jinjiang, attract more top athletes to Jinjiang training and competition, and greatly enhance the brand image of Jinjiang city.

And many high-quality resources brought by such a high-end platform can also be used by Jinjiang enterprises, which will strongly promote the development of Jinjiang sporting goods enterprises.

Guo Hui group president Ding Guo Si said.

He said that the national sports industry base is a big stage. The sporting goods enterprises in Jinjiang just need such a stage to show themselves. Now this stage is at home. It is foreseeable that there will be more sports resources coming to Jinjiang in the future. The sports spirit brought by these high-end resources will help Jinjiang sporting goods enterprises to enhance their brand connotation.

In fact, Guo Hui has been actively involved in sports.

When he entered the domestic market in 2001, Guo Hui signed a strategic partnership with the Chinese Basketball Association (hereinafter referred to as the Chinese Basketball Association), creating a precedent for the cooperation between Chinese sporting goods enterprises and the National Sports Association.

In May 2001, the National Sporting Goods Co., Ltd., which became the exclusive operator of the CBA brand of the China Basketball Association, relies on the resources of the Basketball Association of China to build sports, brand and CBA gold triangle. It has launched the "CBA professional sports equipment" and has greatly enriched the Chinese basketball industry.

At present, the CBA brand has nearly 3000 sales outlets throughout the country, with annual sales exceeding 400 million yuan. Its professional basketball equipment is loved by basketball fans.

Kuo Hui has always been very enthusiastic about sponsoring sports events. Since 2002, he has sponsored the major basketball matches in China, from CBA, WC Ba to NBL, as the equipment sponsor of the major league matches, and made a contribution to the comprehensive development of the league and the development of Chinese basketball.

In April of this year, Guo Hui signed a 20 year long term cooperation agreement with the Chinese Basketball Association. The Basketball Association of China will fully intervene in the marketing and promotion of the "CBA" logo products. The company has sponsored the CBA basketball cornerstone plan, the national junior high school basketball skills official test competition (sunshine plan), the CBA talent pool and the regional basketball competitions. These high quality event resources have provided strong support for the development of CBA brand, at the same time increased the interaction between the brand and the consumers, and opened up the promotion vision of the CBA brand.

In cooperation with the Chinese Basketball Association, Guo Hui also gained relevant technical parameters in the field of basketball, which effectively promoted the R & D and technological innovation of the products.

It is reported that "Fujian (Quanzhou) basketball shoes industry spark technology innovation center" has been officially listed as the Provincial Industry Spark Technology Innovation Center by the Fujian provincial science and technology department. This is the seventh provincial-level spark ignition technology innovation center in our city.

Ding Guosi expressed the hope that he would have the opportunity to conduct in-depth negotiations and cooperation with the State Sports General Administration on the basketball center project, which is decided by the brand positioning of the CBA professional basketball equipment of the national marketing group, and it is also based on the long and good foundation of the National Basketball Association and the China Basketball Association. It hopes to further bring more advantages to the national brand and the CBA brand through further cooperation.