Why Do Local Brands Dig Gold Children'S Shoes And Clothing Market?

Following Armani, Nike, kappa, Lining and other brands into the children's market, it worked with the company of brotheran, launched the Haier brothers children's series. From the statistical data, in recent two years, children's shoes are growing very fast. According to the industry's forecast, it will increase to 140 billion yuan in five years.

The China clothing association says that there is no strong brand in the children's market that can monopolize the market, so every participating brand will have the opportunity of balanced development.

March 26th -29, the twentieth China International clothing The CHIC2012 is officially launched at the China International Exhibition Center (New Museum). Among them, Parker Lan Di and its new brand KAPPA children's wear and Haier brothers children's clothing are gathered at the E4 Pavilion of the new national exhibition. With the theme of "new vitality and more blooming", the exhibition of more than 300 square meters is bright.

For example, how did Haier start children's clothing? Many viewers were surprised. Kang Tingting, a spokesman for parklan, said that if Haier was just an electrical appliance company, it would be far fetched to enter children's clothing, but fortunately it took the movie "Haier brothers" in its early years. It is understood that "Haier brothers" as a late last century, a widely influential domestic cartoons, has affected the two generation of the 70-80 generation. This year, Haier group entered into the children's wear industry and cooperated with the children's clothing giant, Parker lane, to meet the children of Haier brothers. The booth of Haier brothers children's clothing is inspired by water drops and is displayed to the audience through the form of terminal retail store. Kang Tingting said, Haier brothers Children's wear It will appear in the appearance of Haier life hall. Besides children's wear, it also includes daily necessities and textile supplies, such as bed products, towels and so on.

Prior to that, Parker Lane had worked with the famous sports brand Lining and the fashion sports brand KAPPA from Italy. Kang Tingting said that previous cooperation with sports brands was mostly in the form of brand authorization, and the cooperation with Haier brothers was a form of partnership.

It is understood that Haier's involvement in children's clothing is to expand the industrial chain, while Parker Lan Di wants to take this in-depth and occupy the market of the three or four tier cities, because in the three or four tier cities, Haier appliances are household names and highly trusted. China Old brand.

At present, the domestic market for children's shoes and clothing is developing rapidly. The market in these two years is around 20 billion yuan. According to the industry's forecast, it will increase to 140 billion yuan in five years. In addition, there is no "Big Mac" brand in children's shoes and clothing market, so every child's brand will have the opportunity of balanced development, which is why many big brands are fighting for children's market. "More brands will come in and consumers will have more choices."