Everywhere, "Hidden Rules" Big Clothes Can Not Escape.

In November 2010, Mr. Sun, a businessman in Beijing, bought 2 Fendi down garments at Fendi Xinguang Tiandi store and China World Trade Center store, which cost 89200 yuan.

Then he gave all 4 down coats to his business partner Wang boss.

Mr. Sun said, when buying clothes, the shop assistant told him repeatedly that the clothing origin was Italy.

He also saw the Chinese label of the down jacket, which was labeled as Italy.

In May 2011, Mr. Sun suddenly received a phone call from the boss of the boss and asked him to go downstairs to pick up things. The driver shoved a big shopping bag into his arms.

Just look at these 4 down coats, Mr. Sun.

The driver sarcastically said, "are you fooling people with a cargo?" Mr. Sun was embarrassed to take the returned gift.

Mr. Sun found a good friend in English to help him, and found that the label of "MADE IN BULGARIA" (Bulgarian production) was marked in the down label of the down jacket lined with water.

Mr. Sun said that in order to save face, he spent 150 thousand yuan to buy two LV bags for Wang boss.

In August 2011, Mr. Sun sued Fendi (Shanghai) commercial company (hereinafter referred to as "Fendi company"), and asked for double compensation of 178400 yuan based on the fact that the label and the actual origin of clothing did not conform to the fraud.

In court, Fendi agreed to return, but did not agree to double compensation.

The court heard that Fendi was not a fraud.

In December 14, 2011, the court of second instance ruled that the case was upheld.

The court of second instance held that the water mark of the down jacket was marked in English with the actual place of origin. It is evident that Fendi did not conceal the real origin, so Fendi could not be identified as having committed fraud.

Journalist survey

Fendi China World Trade Center shop "Bulgarian production" is not uncommon.

In the course of litigation, Fendi submitted to the court "production and sales situation statement".

In its explanation, Fendi admitted: "the clothing department Fendi Italian company (FENDI SRL) commissioned the production of Bulgarian producers and sent the garments back to Italy by Bulgarian manufacturers and shipped to us by FENDI SRL."

Fendi insists that the Chinese label on clothes is marked "Italy" because the message from Fendi Italian company is "Italy of origin".

Fendi's lawyer also submitted to the court a product description.

From the attached list, reporters found that in November 2010, only Fendi China World Trade Center store sold 21 "Bulgarian production" autumn and winter clothing, "Romania production" of autumn and winter clothing 1.

Reporters noted that the attached list also disclosed that the "spring and summer commodities" sold in this store included 2 garments produced in Romania, 4 garments produced in Ukraine, and all the leather products were made in China.

Fendi also provided the court with customs declaration for imported goods.

It shows that there are 154 garments in the same batch as those involved in the down jacket.

Advertisements all say "Italy" can not find OEM information.

On the Internet, reporters can not find any news or news about Fendi's products belonging to other countries.

What can be found is the slogan and brand introduction of "luxury from Italy", "FENDI Italy Tour" and "FENDI Fendi, which can be thought of as Italy's romantic street scene".

Fendi stores in Beijing only have two stores, Fendi China World Trade Center store and Fendi Xinguang Tiandi store.

Reporter visits found that two stores, the reporters have checked clothing labels, producing areas are all Italy.

A salesman in China World Trade Center shop told reporters that the knitwear and fur sold by Fendi were from Italy.

When the reporter asked the down jacket, he said it was all made in Italy.

At this time, a saleswoman heard a reporter and a male salesman's conversation and immediately came over and said, "some of the down garments are not made in Italy".

The reporter also interviewed Fendi's flagship store in Rome, Italy.

The staff responsible for media reception at the store heard the call from China to inquire about the issue of origin, insisting that there were many factories in Italy. At least in Italy, Fendi was "Italy origin", and she had never heard of "Bulgarian" Fendi.

The reporter tried to call the Fendi headquarters, but was refused to ask for mail contact.

However, no reply has been received so far.

Industry secret

Most of the products returned overseas to "zip up".

The details mentioned in Fendi's "production and sales statement" raise questions about the fact that clothing is produced by Bulgaria, and that the logistics cost directly from Bulgaria to third countries is generally the lowest. Why must it be shipped back to Italy for export?

In this regard, the reporter interviewed a clothing OEM company boss Chen Jun (alias).

He revealed to reporters a startling Insider:

Chen Jun disclosed that at present, many of the world's luxury brands, some of which are not produced in their own country, but are produced by some low labor countries.

He told reporters a "hidden rule" popular among these "big names": in accordance with the provisions of various countries, which countries finished the last processing step in which products were eventually finished, which country was the "country of origin".

Therefore, the "big" people will drill this loophole. They will deliver the materials to the OEM country, complete the most steps of the product processing, and then pport the "semi-finished products" to the country, and complete the last part of the processing steps in their own country.

The origin of such products is the country where the "big name" is located.

"For example, a Italy brand clothing, which can complete most of the processing steps in Bulgaria, will be left with no buttons, no zippers, and then" semi-finished products "shipped back to Italy, so that workers can fasten buttons and zippers.

Chen Jun said, "when the garment is completely" worked "in Italy workers, when it is exported to other countries, the country of origin can be labeled as" Italy ". It is in accordance with the law, not virtual or wrong.

OEM "semi-finished products" returning home to save tariffs

This special processing method, "big card" naturally has its own wishful thinking.

Chen Jun said that there are two advantages to doing this: on the one hand, products can be labeled as a good "country of origin"; on the other hand, the products shipped back to China can save tariffs.

He explained that without completing the final production steps and without the trademark, the products after the OEM could only be regarded as "semi finished products". The cost of "semi-finished products" was difficult to approve, so the duty to pport them back to their country was much lower than that of the goods shipped back to the finished products.

Chen Jun told reporters that "big names" have many foreign words, for example, although they only sew a zipper, but it can be said that the machinery technology of the foundry industry can not meet the requirements, only the mechanical technology of our country can reach the standard; for example, the manual handicraftsmen of the local workers have the traditional technology that is handed down from generation to generation.

Is it an OEM product that consumers are hard to identify?

Chen Jun also told reporters that many famous luxury brands of jeans, in fact, the main processing steps were completed in Turkey.

Because Turkey's jeans fabrics are the best in the world, the fabrics of the big jeans are all used in Turkey, so the foundry in Turkey can save costs.

"But with the above hidden rules, the zipper will eventually come back to Italy, and the place of origin will become the country where the big cards are located.

This is something that many luxury lovers do not know.

He said.

He said that although the product is a foundry, but because of the current production technology and workers' skills in various countries are constantly improving, a garment produced by Italy workers from the beginning to the end, and a garment by China, Vietnam and other OEM countries to complete the main processing steps, consumers can not see the difference.

"Only a few special high-end items, because of the special mechanical process requirements, special requirements for craftsman skills, can only be produced in Italy and other big name countries."

He said.

Although Chen Jun said, "no matter where the luxury goods are produced, the quality of the products is almost the same. Consumers should agree with the added value of brands, materials, designs and so on." but he also acknowledges that for those "big names", the underlying rules are reluctant to let consumers know that the problem of OEM is very confidential.

"I once asked about a famous brand foundry factory in the country, but I couldn't ask for it. The brand company refused to disclose it."

He said.

Reporter's visit

Fendi said the court had made a decision not to explain the foundry problem.

On the issue of product subcontracting, the reporter called China's Fendi company.

The staff responsible for media reception said that when the court had already decided, Fendi did not need to explain more, but retained the right to interpret.

The person said that Fendi has always been adhering to the idea of low-key business.

Chen Xuming lawyer said that Chinese consumers purchase luxury goods, the characteristic is to buy, buy "authentic goods".

"Consumers choose you, considering the added value of origin.

If the origin is not the birthplace of these brands in Italy, but other countries, Mr. Sun might have turned away at the beginning.

Now you have cheated me on this issue, not meeting my demand for added value, and as a consumer, of course, there is resentment! "He said.