Jin Hongxiang: The Entrepreneurial Story Of The Old Shanghai Fashion Tycoon

Small Pudong achievement Jin Hong Xiang Song Qingling sixteen questions

In the 1920s, women in Shanghai were modern and fashionable, and all kinds of costumes gathered together.

And a little tailor from Pudong, "golden girl", has built up a golden signboard called "Hongxiang".

Later, people even forgot the original name of the little tailor, only known Hongxiang.

In 1934, seven years after the opening of Hongxiang, Sun Zhongshan and Mrs. Song Qingling wrote the inscription on their own.

This word soon hung in the shop of Hongxiang.

Perhaps, because Song Qingling and hung Xiang are Chuansha townships, Hongxiang made clothes for the Soong family, and Song Qingling especially liked Hongxiang.

When Jin Hongxiang was 13 years old, the little tailor took a pair of scissors from a small dock in the village. After 6 hours, he came to Shanghai to continue his studies.

After the teacher, he followed his uncle to Russia.

The first World War broke out and overseas Chinese in Vladivostok returned home.

Jin Hongxiang, the little tailor, did not return to Chuansha. He decided to go to big Shanghai to find new opportunities.

In the early twentieth Century, Shanghai has become an international metropolis Far East. Chinese and Western styles of clothing of two different systems have had the opportunity of direct dialogue for the first time.

Professor Bian Xiangyang, School of clothing at Donghua University, said: "these tailors are very fashionable tailors. These tailors are called tailors. At that time, the tailors mainly made Suzhou style and Guangzhou style clothes, and because the early Chinese people called the western people" red Yi ", so the Hongbang tailor actually meant to specialize in tailoring.

In 1927, Jin Hongxiang, the little tailor, stood in Nanjing West Road. He looked at Hongxiang's signboard and hung it up.

Hung Xiang also invented a new term that even Shanghai people have never seen before: fashion is said to be western style dress.

In Shanghai, many of them were able to make fashionable clothes and Hongbang tailors. Hongxiang found his own third roads, making western style cut and Chinese dress style cheongsam.

In the Shanghai women's clothing industry, the cheongsam, the collar and the fork, the sleeves and the hem of the cheongsam are almost always changing.

Hong Xiang also boldly launched the latest research achievements of Chinese textile industry to make Qipao material, whether it is silk brocade or thin woolen cloth.

It also cost a lot of money to invite famous painters to design new clothes.

Cheongsam and fur small creativity and high income

How much more can a high-grade cheongsam earn? Jin Hongxiang began to try to create such a concept: in the cold winter of Shanghai, there should be a fur lining outside the lady's cheongsam cheongsam.

Hollywood Chinese star Huang Liu frost visited Shanghai. Shanghai people found that the costumes of the stars were cheongsam plus.

At that time, a gray spot was probably a bar, that is, twelve gold, the so-called one bar, equivalent to the current forty thousand or fifty thousand yuan...

There is a Canadian name, mink mink, which is made of one or two pieces of gold, and sixty pieces of leather, sixty-two gold, six notes.

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Hongxiang has found a new profit model, and it is beginning to win.

As an old salesman of Hongxiang fashion company, Mr. Lu Weijun knows very well about Hongxiang's system: "Hongxiang's salary scale system is called the commission system, that is, without fixed wages, how much business you do is 4.5% of the profits.

At that time, our Hongxiang salesperson's treatment is very good. If you make a fur coat, make a sable coat or a cashmere coat, the price is very expensive.

Sometimes we get two thousand or three thousand yuan when we get more. At that time, in general, only eighty or ninety yuan a month, and one hundred or two hundred for white-collar workers.

Jin Hongxiang deeply understands that customers are God's reasons.

Hongxiang's tailor will help the customers to change their dissatisfaction.

Originally, Hongxiang put the workshop and tailors in the back of the store for the convenience of customers. Hongxiang's "front shop after workshop" mode opened the precedent for China's advanced garment customization industry.

Hu Die is in love with Hongxiang fashion innovation mode.

"128", Japan bombed Shanghai and the market was depressed. Hongxiang knew that the opportunity had come.

In 1932, Hongxiang East shop opened, and Jin Hongxiang began to study more about the preferences of the upper class.

His gift for an old customer is especially important. People should be careful in the most eye-catching position of the store. Be sure to let other guests see clearly the inscription of the movie star Hu Die family. On this day, guests can get a signature photo of Hu Die.

When Hu Die was voted high in the movie queen, the most popular star wore the most expensive Hongxiang.

When Hongxiang brought the colleagues to catch up, Hongxiang also organized the first fashion show team in China. The stars also came to the guest show from time to time.

In 1946, miss Shanghai's beauty pageant sensed the whole of Shanghai.

Hongxiang almost provided all the clothes for the ladies. Miss Shanghai's beauty contest undoubtedly became Hongxiang's exclusive fashion show.

Hung Xiang became a senior women's clothing brand.

Shanghai liberation, hung Xiang decided to stay in Shanghai, the achievement of the only one domestic fashion shop in Shanghai hundred years old.