When Enterprises Encounter "Late Spring Chill", Enterprises Must Change To "Quality".

The clothing industry is an important livelihood industry in China. Since the 90s of last century, Shandong

The west coast has become an export garment manufacturing base with more than 40 export garment enterprises, an annual export value of 230 million dollars and more than 10 thousand employees.

Over the past few years, clothing exports on the west coast of Qingdao have maintained rapid growth, but in the first quarter of this year, the value of clothing exports was only about 41000000 US dollars, down nearly 4 percentage points compared with the same period last year.

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The main reasons are: first, the economic recovery in Europe and the United States and other developed countries and regions is low, the unemployment rate remains high, the consumer confidence is low, the consumption confidence is low, the textile and clothing demand is restricted, and the two is the pressure of raw material prices. The rise and fall of cotton prices last year had a great impact on the production and operation of the clothing industry. The price of chemical fiber was also affected by the fluctuation of cotton prices and international crude oil prices. Three, the increase in labor cost of garment enterprises was obvious, almost all garment enterprises were short of employment, and the wage increase was relatively large, resulting in a rigid upward trend in labor costs. Four, the clothing enterprises still faced with problems such as poor financing, high financing costs, high financing costs and unstable order quantity, especially when the appreciation of RMB was still expected to exist. The value of garments exported significantly declined.

After 20 years of rapid development, the export garment industry of the west coast of Qingdao has become one of the competitive industries in the international market.

However, in the course of development, these enterprises basically follow a primary road of processing and manufacturing. Garment enterprises only undertake processing and manufacturing links, lack of early R & D design and late brand sales, forming an awkward situation with high manufacturing links, low R & D design and low brand sales.

In order to actively guide the garment industry to adjust the industrial structure, improve the quality of products and change the way of development, the inspection and quarantine departments suggest that exporting garment enterprises should rely on expedient measures to tide over difficulties, instead of adjusting their structures steadfastly.

The period of rapid growth of export garments relying on export volume has gradually passed. Clothing enterprises should adapt to the market demand at home and abroad from heavy quantity to heavy "

"Change, grasp the pformation and upgrading of the industry itself, and put more energy into the improvement of variety, quality and efficiency.