Shoe Companies At Home And Abroad Are Increasing Sales With "Price War".

"200 for 400" and 12% off for new products, which are rarely seen in sports brands, are now very popular. Reporters recently visited the market and found that Sports brand The price has been "hard". In a department store in Guangzhou, Lining, 360 degree Most of the products participate in the "200 to 400" promotional activities, which is equivalent to 50 percent off. The sales staff told reporters that the new product can also play 12% off. And Lining counters, in nearly 100 shoes, there are less than 10 do not participate in activities. The trend of its brand Kappa is the whole field to participate in the activities, the reporter saw a lot of new season is also among them.

Local brand Lining The trend is clear and discount.

Reporters learned that Lining, the trend in the annual report, it is clear that discount should be used to eliminate inventory. Li Ningnian reported that he wanted to speed up the construction of clearance channels.

In 2011, the number of factory shops and discount stores in Lining reached 269 and 358 respectively, almost double the number of 133 and 180 in 2010. Lining's chief executive officer and chief executive Zhang Zhiyong said in a performance press conference that in 2012, the discount rate of retail outlets will reach 24%~25%, and the discount rate of factory stores and discount stores is 50%~53%.

The trend also acknowledged in the annual report that in order to alleviate the pressure on inventory, the first announced a one-time buyback plan to dealers, completed in 2011 the buy back tag price of 1 billion 450 million yuan inventory, and through factory stores and e-commerce and other ways to re promote products.

Among them, the main brand Kappa sales in 2011 decreased by 1 billion 538 million yuan to 2 billion 95 million yuan, the main reason for the reduction is due to inventory repurchase action.

Some people in the industry believe that serious discount has affected the value of these sports brands, and the cost of R & D is too low. There are many worries in the future of the domestic sports brand industry.

Foreign brands Adidas and CONVERSE frequent discount pursuit

In fact, apart from the price war of domestic sports brands, foreign sports brands have not stayed out. Reporters observed that recently, foreign brands including Nike, Adidas, CONVERSE and so on often discounted.

In the Tianhe Goldlion building, there was a discount Exhibition on the negative floor. The reporters saw a few days ago that Nike, Adidas, CONVERSE and Puma were among them. The discount was 2~5, and the original price of 199 yuan was only 70 yuan, and the style of the product was only 300 yuan, and the price tag of Tianhe and Guang Bai was also attached to the shoes. In a field of more than 300 square meters, packed with many Amoy guests, Xiao Li snapped up 3 pairs of CONVERSE. He told reporters that this brand had rarely been discounted before, and it just ran into buying more pairs.

In March this year, the Guangzhou World Plaza also launched a special sale of Adidas, the lowest discount to 80 percent off, and last a month. A sports jacket with a price of more than 700 yuan is only 159 yuan at the sale meeting, and the price of the sports shoes whose original price is more than 600 yuan is only 200 yuan. In Pazhou Exhibition held in September last year, the original price of shoes such as Nike and Adidas was 720 yuan. After that, it only cost 350 yuan, and some styles could be cleaned up by 150 yuan.

Reporters visited found that, even in the spring and summer new models, Nike and Adidas basically have 15% off, and some shoes can also be hit to 30 percent off. CONVERSE also placed 6~8 signs in front of the store to attract guests.